Visit USA visits Australia


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Visit USA held its annual USA Travel Week starting with its highly anticipated travel agent evenings in Melbourne, Brisbane and Sydney last week. This was followed by its business to business networking afternoon, organised with and sponsored by Brand USA, and its annual general meeting (AGM). The week concluded with its first international media marketplace (IMM) – a day-long event coordinated by TravMedia and co-sponsored by Brand USA and United Airlines. The IMM replaced Visit USA’s annual media networking lunch.

After a warm welcome from US Consul General Hugo Llorens, over 1200 meetings and negotiations were held between 38 key Australian and New Zealand wholesalers and tour operators and 65 Visit USA associate members during the B2B event.

Visit USA welcomed over 900 travel agents to its Travel Agent Expos held in Melbourne, Brisbane and Sydney last week with this year’s successful agent evenings surpassing previous years’ attendance and interaction, especially in Melbourne and Brisbane.

“We are delighted at this year’s attendance at Visit USA’s Expos,” said Kylee Kay, Visit USA President. “Agents were able to learn about the growth in travel to the USA, what’s new for 2016, updates on hotels and attractions and have fun throughout the evening.

“The anecdotal feedback we’ve already received indicates our members were elated with results from the USA Travel Week 2016 and feel they received the full benefit of their membership,” continued Kay. “They are predicting a productive year for 2016 with positive increases for Aussies travelling to the States.”

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