Earlier in February, MSC Cruises‘ newest ship, MSC Meraviglia, celebrated its next development phase with a Coin Ceremony, held at the STX Shipyards in Le Havre, France. In Australia, MSC commemorated the milestone with a travel trade reception on Wednesday 2 March at its offices, located above Darling Harbour. In honour of the ceremony, guests were treated to a cake-replica of one of the four coins embedded in the ship as a sign of blessing and good fortune.
MSC Meraviglia is the first in a new generation of ships for the cruise line, due to be delivered in June 2017. At 315m long, she will hold 5700 passengers and feature 33,000sqm of public space. The Mediterranean elegance for which MSC is known will be particularly evident within the MSC Yacht Club (an exclusive ship within a ship), enhanced with attentive 24-hour butler service, a private pool, a private lift to the Aurea spa and much more. A unique feature of the ship will be a 96m-long interior promenade, lined with boutiques and restaurants, and the longest LED sky dome at sea stretching 80m overhead.
During the Coin Ceremony, Pierfrancesco Vago, Executive Chairman of the Company, also announced that MSC had commissioned the construction of an additional two next-generation Meraviglia-Plus Class ships: 33m long with capacity for nearly 6300 guests, scheduled to arrive in October 2019 and September 2020.
MSC, the world’s largest privately owned cruise line, is also marking the occasion with a new brand positioning: It’s Not Just Any Cruise. The new campaign offers a fresh vision of the MSC experience, showcasing where the elegance of the Mediterranean meets the professionalism, dedication and meticulous attention to detail already typical of MSC Cruises.