Brand USA – the destination-marketing organisation for the United States – hosted its first ever sales mission to China from 24 February to 4 March 2016.
More than 30 representatives of Brand USA’s American travel-industry partners participated in the nine-day itinerary, which included three-day stops in each of the three Chinese cities, Guangzhou, Beijing and Shanghai.
Along the way, members of the Brand USA delegation met with Chinese travel agents, tour operators, meeting and incentive planners, and media at a variety of planned events and functions.
“This mission allows us to provide a platform to showcase the United States as the premier travel destination for international travellers,” said Christopher Thompson, Brand USA’s president and CEO. “As outbound travel from China steadily surges, we’re finding that the Chinese are looking for new tourism experiences. In response, we want to show how the US offers limitless options for travel.”
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