Singapore Airlines and Tourism Malaysia marketing partnership


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Singapore Airlines and Tourism Malaysia have agreed to work together to boost tourist arrivals into Malaysia through the signing of their first ever Marketing Collaboration Memorandum.

The two-year partnership was signed at ITB Berlin 2016, witnessed by Hon. Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture, Malaysia, H.E. Dato’ Zulkifli Adnan, Ambassador of Malaysia to Germany and H.E. Mr Jai S Sohan, Ambassador of the Republic of Singapore to Germany. It will take effect from 1 April 2016 and will see the two parties jointly explore and implement activities to promote tourist traffic to Malaysia through the Singapore hub from 14 key inbound markets, by way of SIA and SilkAir’s services.

Signapore Airlines and Tourism Malaysia have also agreed to cooperate on advertising and promotional campaigns, as well as familiarisation programmes for travel trade and media, among other initiatives.

“We are thrilled to be working with Tourism Malaysia to boost air travel into Malaysia. Singapore Airlines and SilkAir together serve nearly 100 destinations in 35 countries, making us well positioned to support the development of tourism in Malaysia and the broader ASEAN region as a whole. We look forward to offering more customers the opportunity to discover Malaysia’s unique culture and heritage, as well as its world-renowned cuisine,” said Singapore Airlines’ Divisional Vice President Sales and Marketing, Mr Foo Chai Woo.

“Tourism Malaysia is proud to associate with Singapore Airlines to provide convenient access to the varied and unique tourist attractions of Malaysia within a short flight from Singapore. In particular Borneo (Sabah & Sarawak), Langkawi, Penang and East Coast of Malaysia,” said the Director General of Tourism Malaysia, Datuk Seri Mirza Mohammad Taiyab.

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