IMM 2016 a success in Sydney


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Since 2013, TravMedia’s International Media Marketplace (IMM) has played host to 959 international media and 561 exhibitors. The travel industry’s leading media event returned to Sydney on Friday 19 February 2016, seeing 1556 appointments conducted during the day on the floating Dockside Pavilion, Darling Harbour.

Of the 288 people attending, 111 represented media, including 30 from interstate.

As the newest Dockside Group venue, Dockside Pavilion Darling Harbour incorporates 30 years of event expertise and experience. Dockside Pavilion is Sydney’s largest floating event space, and the perfect venue for the Harbour City’s presentation of IMM.

The Sydney exhibition cemented IMM’s place as the industry’s leading platform for travel and tourism brands to meet the media. Exhibitors, including Brand USA, L.A. Tourism, Small Luxury Hotels of the World, Radisson Blu and Aurora Expeditions to name just a few, enjoyed a dedicated branded table where they briefed major travel journalists, editors and broadcasters on their forthcoming news, events and developments.

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