Princess Cruises has announced an unprecedented destination initiative that combines the cruise line’s deep destination expertise with a ground breaking collaboration with local experts in key regional cruise destinations, designed to provide guests with the most meaningful, authentic and exclusive experiences ashore. Debuting in regions throughout the world, Global Partners + Local Experts will launch this summer and feature partnerships with Cruise Europe, Cruise Baltic and MedCruise.
The Global Partners+ Local Experts programme is the first of its kind in the industry, and is yet another element of the company’s recently announced ‘Come Back New Promise‘ featuring a multi-million-dollar array of new product innovations offering guests enriching vacation experiences by connecting them with different cultures and each other in unique ways.
The innovative partnership aims to inspire the line’s guests by sharing the passion and pride the company’s port partners have for their destination, while taking full advantage of the suggestions and creativity of those partners who know the destination best. Global Partners + Local Experts will feature exclusive destination content and shore experiences designed in partnership with a network of local experts to highlight the most authentic and inspiring experiences in each port. The experts include partners from ports, tourism boards, tour operators and port agents.
A special feature of the programme is the filming of the individual partners sharing their thoughts, experiences and recommendations about the places they call home. The footage will be used in a number of interesting ways including before the cruise on direct e-mails as well as on board for port enhancement presentations.
In addition to the film project the program will include a number of other destination-based elements including local speakers; exclusive guest experiences in port; new tour programs and tours; partner port guides and walking maps; new port welcome and departure experiences; and an insider’s guide including “cool things” made in each port.
“Our research has revealed that our guests want to authentically connect with the destination, people and culture,” said Jan Swartz, president of Princess Cruises. “And while Princess has always been a destination leader, this is a powerful new way to showcase our expertise by enhancing the guest experience in each port both before and during the cruise. Through engaging stories from people who live there, exclusive guest experiences and expert recommendations, we want to inspire our guests and help them create lifelong memories.”
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