With more Australians than ever ditching their typical fly-and-flop holidays for health enhancing retreats, Health and Fitness Travel, the leading specialists in wellness holidays worldwide, has seen demand more than triple since their launch in 2014.
As the business celebrates their second birthday this month, Co-Founder and Managing Director Samantha Lippiatt says: “Wellness travel is here to stay. It used to be that a holiday was a chance to overindulge and laze about, but now, most of us are focusing on improving our quality of life and embracing a healthy lifestyle and this is trickling over to our travel plans or even becoming the focus.” Established in the UK in 2010, Health and Fitness Travel is focused on shifting perceptions of healthy holidays into mainstream acceptance locally and it seems to be working.
Health and wellness tourism has now become one of the biggest growing sectors of the travel industry, according to the US-based Global Wellness Institute and will continue to grow in popularity projected to grow by more than 9 per cent per year through 2017 and nearly 50 per cent faster than overall global tourism.
“Rising numbers of female millionaires and billionaires around the world may help drive a rise in luxury health and wellness holidays and women-only hotel services” says data provider, Wealth Insight. Which is great news for the female Australian travellers who make up almost 75 per cent of those already travelling for wellbeing, with most travellers seeking a healthy holiday alternative departing from the east coast; NSW (33 per cent), VIC (30 per cent) and QLD (17 per cent).
As Australian’s become increasingly aware of the importance of staying fit and healthy, their holidays now reflect this trend, with an increase in enquiries and bookings for fitness holidays, yoga breaks and weight loss retreats. Expecting to see the numbers of Australian healthy holiday seekers continue to rise, Health and Fitness Travel, also predict an increase in active family adventures and ‘bleisure’ trips; mixing wellness with business for a better work-life balance.
With wellness and fitness holidays undeniably on the increase, from aerial yoga in Thailand, beach bootcamp training in Bali, sub alpine hiking in New Zealand and surfing in the Maldives, people of all interests are now looking to utilise their precious holiday time to prioritise their health and fitness.