To underscore the importance of reaching out to the travel industry and business partners, and to highlight its growing portfolio of brands and properties around the world, Langham Hospitality Group has undergone a dramatic makeover with the launch of its new corporate website: www.langhamhospitalitygroup.com.
“This transformation project has been a long time in the making and completes our website revamp projects for our brands, affiliate hotels and now our corporate site,” said Simon Manning, Vice-President, Sales and Marketing for the Langham Hospitality Group. “Today, consumers get their first interaction with a company through its websites; it is therefore crucial to create websites that reflects our group’s branding, global portfolio of hotels and our dynamic growth trajectory. In addition, all our new sites reflect the group’s core pillars of Langham Hospitality Group: innovation, genuine service, design and captivation of the senses in terms of content and style.”
The corporate website is a business-to-business platform developed for hotel owners and developers seeking to partner and work with the Langham Hospitality Group; investors who are seeking strategic financial partnerships with the group; journalists looking for information on the company; career seekers who aspire to work with the group; colleagues who want to increase their brand knowledge about the business and the general public who would like more information about the group.
The website is fully responsive and will adapt and render perfectly on all devices including desktops, tablets and mobile phones. To make for a visually rich experience, artfully-produced cinemagraphs are utilized so users have access to engaging content as soon as they land on the website.
The group’s executive team and their digital agency POSSIBLE provided extensive research prior to the development of the new corporate website to ensure it is benchmarked against the best in the industry.
The new corporate website is the latest addition to the group’s other digital platforms launched last year, which includes its luxury brand, Langham Hotels & Resorts (www.langhamhotels.com) and its global upscale brand, Cordis Hotels & Resorts (www.cordishotels.com). The group was awarded GOLD in the 2015 Adrian Awards for digital marketing excellence for the Langham Hotels & Resorts website in the 59th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.