Zambia: Africa’s newest travel hotspot?

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Home of the Victoria Falls, Zambia offers a truly authentic African holiday experience, where the only thing that gets spoiled are visitors. The depth of her cultures, the drama of her landscapes and wildlife plus the delightful and peaceful people – all of this is closer than you think.

The country lies in the heart of Southern Africa, 10 to 18 degrees south of the equator and is bordered by eight countries. One overriding impression strikes visitors as they travel around Zambia – the country’s sheer size. Lying in the tropical belt of Southern Africa, it covers 750, 752,614 square kilometres (an area the size of Germany combined with Austria, Belgium, The Netherlands, Switzerland and Hungary). Zambia is endowed with rich tourism resources. The more travellers explore this naturally beautiful country the more they realise how much this unexploited African country has to offer.

Venture into the wilderness, and they will find a landscape with captivating reminders of the past such as ancient rock art, burial sites and small villages of thatched roof huts that have been in the same area since the iron age. With a total human population of 13 million, Zambia is sparsely populated with more than 70 ethnic groups, many of them Bantu-speaking. Zambia’s ethnic diversity results in rich and colourful cultures, each upheld and celebrated uniquely in remembrance of their ancestral age.

Zambia Tourism has released a new Destination Zambia video to promote the nation under the tagline “Let’s Explore”, claiming that to “Zambia, even saying the world is a multi-sensory experience, it somehow captures something of the warm essence of this place in the warm heart of Southern Africa… To visit Zambia is to begin a love affair that will never be exhausted and will be unlike any you have experienced before.”

Watch above to see why this diverse destination has the potential to be Africa’s next travel hotspot.

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lets explore 1

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