InterContinental Hotels Group (IHG) has announced the global roll out of Your Rate by IHG Rewards Club, an exclusive rate offered to IHG Rewards Club members when they book direct. It is part of the ongoing evolution of IHG Rewards Club, the world’s first and largest hotel loyalty programme, with over 92 million members worldwide. IHG Rewards Club already offers industry leading benefits that include no blackout dates on Reward Nights, mobile check-in and extended checkout times.
From this month, Your Rate by IHG Rewards Club will launch at IHG hotels in the Americas and Europe, and will be promoted as part of major brand campaigns in both regions. It will be rolled out across the remainder of IHG’s estate in Asia, the Middle East, Africa and China later in the year. The new member benefit will be tailored to reflect the local dynamic in individual regions and markets.
IHG’s decision to launch Your Rate by IHG Rewards Club follows a successful pilot of exclusive member rates in Europe and the Americas in 2015. It is supported by extensive consumer research into what IHG Rewards Club members are looking for from a loyalty programme, namely that they belong to a special club with preferred pricing for members.
Keith Barr, Chief Commercial Officer, IHG, said: “IHG is a consumer driven company and we are committed to ensuring that we provide a superior and personalised experience for our millions of guests around the world. Offering exclusive rates to our most loyal guests who know and trust IHG’s family of brands is a key part of this. The launch of Your Rate by IHG Rewards Club is another important milestone for our loyalty programme, which last year launched a new top-tier membership level, Spire Elite, alongside a series of other benefits.”
Exclusive hotel rates will be available when members book direct via IHG branded websites, the IHG App or phone reservations through IHG’s global call centres. Over the coming weeks, these rates may also be booked by select travel partners on behalf of any IHG Rewards Club Member through eligible channels.