Crown Group reveals new hotel brand for Sydney

SkyeHotels - V By Crown Group - Rooftop bar- Final 2000

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A leading Australian property developer renowned for its innovative approach to residential apartment design has revealed details of its much-anticipated new hotel brand.

After delivering a string of award-winning residential apartment buildings over the past two decades, Sydney-based Crown Group will soon bring its world-renowned brand to travellers from across the globe, announcing its first hotel will open in the thriving Sydney suburb of Parramatta in early 2017.

The luxury Skye Hotel Suites will form part of the 29-storey V by Crown Group development known as Parramatta’s vertical village.

A new logo and website for Skye Hotel Suites were revealed today.

Crown Group Chief Executive Iwan Sunito said Sydney’s second CBD was a fitting location for the launch of the first Skye Hotel Suites.

“We are pleased to announce the debut of Skye Hotel Suites in Sydney, the first of many around the world, Mr Sunito said. “Our vision is to create a collection of suites which will set a fresh lifestyle standard in Sydney.”

The second largest employment destination in the state, Parramatta was recently named the most livable suburb in NSW and is forecast to grow in population by 40 per cent by 2031.

“Parramatta is a powerhouse for innovation and business, attracting some of the best and brightest talent from across Australia and the world. With the phenomenal growth of Western Sydney the potential for the city is enormous,” Mr Sunito said.

“Skye Hotel Suites will be a stylish addition to the up-and-coming Western Sydney, and we are confident the Crown Group brand, with its strong reputation, will appeal to the new generation of domestic and international visitors to the city. Parramatta represents the past, present and future of Australia,” he said.

Designed by Sydney-based Allen Jack + Cottier and Koichi Takada Architects, the 590-apartment V by Crown Group is located on the corner of Macquarie and Marsden streets, less than 300 metres from Parramatta Square; Parramatta City Council’s $2 billion, three-hectare redevelopment precinct and less than 600 metres from Parramatta train station, Parramatta Heritage Parklands and Westfield Parramatta.

Featuring 72 studio, one- and two-bedroom suites, Skye Hotel Suites at Parramatta will include access to V by Crown Group’s resort-style pool, gym, expansive foyer, conference room, restaurant, sauna, business centre and vibrant alfresco dining and retail piazza.

A level-26 sky bar will include a large open-air terrace and spectacular 270 degree views of Sydney’s skyline.

Crown Group also plans to open Skye Hotel Suites in Sydney’s CBD and Green Square in the near future.

Expansion into luxury hotels was a natural progression for the company, Mr Sunito said. “Asia is booming and with it more and more people travel to Australia for holidays and for business. This has created a gap in the market as the demand increases for luxury hotel-style serviced apartments in Sydney and Australia.”

“Expanding into the transient short-term accommodation market will provide a strong foundation our continued expansion both locally and across the region. It is an exciting time for us,” he said.

Crown Group has established a reputation for architecturally unique, resort-style residential development and has been recognised with a number of top industry awards including the UDIA NSW President’s award, Master Builders Association Excellence in Construction award, UDIA National High Density Development award and UDIA NSW award for Concept Design.

Crown Group National Development Director Pierre Abrahamse said Skye Hotel Suites would bring the world-renowned Crown Group brand to travelers from around the world.

“We have been looking for the right location to launch Skye Hotel Suites in Australia for some time and Sydney’s metropolitan centre Parramatta, presents the perfect opportunity for Crown Group’s entry in the hospitality market,” Mr Abrahamse said. “Sydney has evolved into a sophisticated city off the back of strong economic growth and continues to top international city rankings for both travel and lifestyle.”

“The location of V by by Crown in the heart of Parramatta city, walking distance to Parramatta train station, Parramatta Heritage Parklands and Westfield Parramatta will be attractive to both locals and tourists alike,” he added.

A Skye Hotel Suites launch event will be held later this year.

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