The Ritz-Carlton Hotel Company has announced the launch of Impact Experiences, a Community Footprints programme offering group guests the opportunity to participate in socially responsible activities that make a positive impact on the destination while fostering collaboration and a great sense of accomplishment.
The announcement was made at the Travel + Social Good Summit held at the United Nations, a conference focused on ushering in the travel industry of the future; an industry in which all travel will have a positive economic, environmental, cultural and social impact for travellers, destinations and residents; Impact Experiences offer signature social and environmental impact activities that make a meaningful contribution and enable participants to feel personally connected to the local community.
“We are proud to make Impact Experiences available at every one of our hotels around the world to provide our guests with an option to address local social and environmental issues,” said Herve Humler, President and Chief Operations Officer of The Ritz-Carlton. “Impact Experiences have the power through coordinated efforts and volume to be a significant force for good.”
Examples of signature Impact Experiences organised by Ritz-Carlton hotels in local communities include a heritage farming project on an organic farm in Arizona; supporting critical coastal trail and rain forest restoration in Kapalua, Hawaii; protecting the natural wetland environment in Donau-Auen National Park near Vienna, Austria; planting the endangered native species of trees in Dubai; collaborating with The Battery Conservancy in New York to help beautify the public park; and building bird nests for migrating rare bird species at the remarkable wetland that is the Futian Mangrove Natural Reserve Area in Shenzhen, China.
Impact Experiences also offer on-property activities that may be incorporated to a conference agenda during lunch breaks, receptions and coffee breaks. These include:
- Partnering with the hotel’s culinary team to prepare the ingredients for a regionally adapted dish for donation to a local hunger relief organisation.
- Assembling school supplies and art materials in backpacks for donation to students whose academic success is threatened by poverty.
- Collaborating in teams to assemble emergency preparedness kits to be shipped to a disaster relief facility or community organisation.
Groups also have the opportunity to participate in an Impact Hour event, a programme that was designed through a participant hackathon at the 2014 Travel + Social Good Summit. The compelling and educational experience provides a platform for leaders from The Ritz-Carlton Community Footprints partners organisations to showcase how they are successfully addressing social and environmental issues.