Bernard Magrez bespoke Luxury Wine Experience


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Three historic Grands Crus Châteaux in Bordeaux are rolling out the red carpet to discerning Asian wine connoisseurs with a bespoke ‘Luxury Wine Experience’. Along with tasting internationally acclaimed wine on private cellar tours and guided outings exploring local regions, the opulent wine tourism experience embraces Michelin star gastronomy with appreciation of art, music and the French art de vivre. The elegant welcome to the heart and soul of France’s legendary wine region was launched on the Asian market in Hong Kong at Renaissance Hong Kong Harbour View Hotel by the owner, French wine magnate, Mr Bernard Magrez, and his daughter, Ms Cécile Daquin-Magrez.

The ‘Luxury Wine Experience’ invites guests to indulge in the lap of luxury at three of his four prestigious Bordeaux Classified Appellations at Château Pape Clément in Graves, Château Fombrauge in Saint-Emilion and Château La Tour Carnet in Haut-Médoc, as well as the new five-star La Grande Maison de Bernard Magrez Hotel in the city of Bordeaux.

A host of ‘sensations and discoveries’ are options for arriving at these unique destinations – by chauffeur-driven Rolls-Royce, Harley Davidson motorbike, or even a tranquil, eco-friendly bicycle. During stays, an extensive menu of experiences envelope guests in the upper echelons of opulence, from bicycle tours of vineyards with an oenologist and picnics in ornate gardens to historic châteaux and cellar tours, banquets by harp in candlelight, admiring Magrez’s collection of vintage cars, and even gourmet caviar pairings with his wines.

Packages range from a one-one night discovery of ‘Secrets of Fine Wines Through the Ages’ to two day-one night ‘Oenological or Gastronomical Escapes’ and a three day-two night ‘Hedonist Stay’ or ‘Magic Flight over the Grands Crus’.

The Bernard Magrez Chateaux also provide a refined atmosphere for a variety of packages for functions, whether formal, festive or private, from weddings, cocktail receptions and wine dinners to meetings and product launches, all in the refined atmosphere of carefully tended residences and venues nestled within gardens and vineyards.

The ‘Luxury Wine Experience’ has been awarded the Certificate d’Excellance Laureat 2015, and recognised with a Best of Wine Tourism Award by Great Wine Capitals.

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