MACq 01 launches microsite and the first look at the 114-suite hotel


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Hobart’s newest hotel development, MACq 01, has announced the launch of its immersive microsite.

The latest development from Federal Group – Tourism (Saffire Freycinet, The Henry Jones Art Hotel) is set to open doors in mid-2017 in the heart of the historic Hobart waterfront. MACq 01 will be a luxury hotel combining premium accommodation with an element of unforgettable storytelling. Capturing the essence behind the stories of Tasmania is what the interiors of the hotel are all about. From the 114 rooms to the reception, restaurant and cocktail bars, there is an underlying emphasis on warmth and a genuine quality. The design is an eclectic mix of elements from the luxurious to the rustic to the unexpected, that play off one another and come together to really capture a sense of place.

“There are so many interesting stories that help you get to know the characters that exist in the hotel. As designers, we’ve created spaces that pick up on the emotion behind the story of Tasmania, and express them in the most delightful and unexpected way” said interior designer Amanda Pike of Pike Withers Interior Architecture.

Accommodation will be available in a variety of luxurious suites and rooms, along with a restaurant, bar, tastings, cocktail classes, gym, spontaneous entertainment (stay tuned!) and much more. Centrally located, with gorgeous views of River Derwent, MACq 01 will be the perfect place to start exploring the magic and mystery of Tasmania.

Each of the hotel’s 114 rooms will be linked to a real Tasmanian character central to the story of Australia’s most southern state – heroes, villains, explorers, inventors, convicts, bushrangers, first people, industrial giants, political mavericks and much more – which means everyone who stays at MACq 01 will forge an unforgettable connection with the people and stories of Tasmania.

“With the launch of our microsite, we wanted to create an experience and not just a holding page. I encourage prospective visitors and guests to jump online and take a look at the site,” said Matt Casey, General Manager, Federal Group – Tourism

“People will leave the site with a genuine understanding of what MACq 01 is all about.”

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