Oetker Collection launches new luxury lifestyle brand


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Frank Marrenbach, CEO Oetker Collection, and James Matthews, CEO Eden Rock Group, announce the launch of a new luxury lifestyle and retail brand, Eden Being.

Presenting a thoughtfully curated selection of bespoke homeware, fashion, jewellery and gifts, Eden Being is about capturing memories that will forever remind guests of their time in one of Oetker Collection’s masterpiece properties: taking a piece of paradise home.

Eden Being launches this month with an online boutique – edenbeing.com – as well as physical boutiques across Hôtel du Cap-Eden-Roc, Eden Rock – St Barths, Château Saint-Martin & Spa and Brenners Park-Hotel & Spa.

Oetker Collection’s passion for excellence and outstanding service flows through Eden Being with furniture and home accessories by India Mahdavi, Patrick Mavros, Le Bristol Paris and many more, to fashion and jewellery from Balenciaga, Melissa Odabash, Talitha, Bamford Watch Department, Frescobol Carioca, Linda Farrow and Valextra. Eden Being’s curated collection aims to capture guests’ experiences and to transport these precious memories home. With original content, edenbeing.com will also publish news/lifestyle articles to ensure guests and friends are up to date with the latest in luxury interiors, design and events across the collection.


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