The Ritz-Carlton collaborated with British Vogue and British GQ to create Room No.8, a space designed to present a multi-sensory performance-art experience created by some of the best names in visual effects, sound art and immersive theatre. The first of its kind, this event showcased The Ritz-Carlton brand to patrons in London by taking them on a journey of discovery, and tapping into every one of their senses. In addition to delivering a theatrical physical presence for The Ritz-Carlton, the performance was filmed and photographed, with this content then providing the basis for the creative campaign, including advertisements and video content.
Nick Teare, Senior Director, Brand & Field Marketing, from The Ritz-Carlton says, “One of our opportunities in marketing is to bring to life the magical experiences created by the ladies and gentlemen at our hotels through media channels. With Room No.8, Condé Nast, UK has worked with our brand to create a beautiful, highly sensory journey, which is designed to further levels of engagement and interest in our hotels worldwide.”
Malcolm Attwells, Commercial Director, Condé Nast Digital says, “We are thrilled to have worked with The Ritz-Carlton on this exciting project, which is a first for all involved. We very much enjoyed experiencing Room No.8 and the resulting campaign on GQ.co.uk and Vogue.com is fantastic.”
Room No. 8 was held at the White Space Gallery, London WC2 during the last week of June.