The first Nevada-based trade mission to Sydney, led by Governor Brian Sandoval, has been declared a success following a glittering trade and media reception at the Museum of Contemporary Art in The Rocks on the evening of Monday 1 August. The MCA’s marble-colonnaded Foundation Hall hosted a slice of Las Vegas (thanks to the Las Vegas Convention & Visitors Authority) with an exclusive excerpt from Cirque du Soleil‘s Kooza (on in Sydney from 25 August to 6 November), as well as the chance to win tickets to see the show’s preview, with the grand prize attending the Governor’s Global Tourism Summit in Reno, Nevada, this October, thanks to partner United Airlines.
While guests enjoyed drinks and canapés, Claudia Vecchio, Director of the Nevada Department of Tourism & Cultural Affairs, spoke about the relationship between Nevada and Australia, emphasising a “zest for adventure, quest for innovation and a love of the quirky” that both cultures share. When visiting Nevada, Australians are more likely to go beyond the normal attractions of Las Vegas, Lake Tahoe and Reno, experiencing all that the state has to offer culturally, historically and, of course, in entertainment. To celebrate this diversity, Nevada has created a tourism promotional video (above) that showcases these manifest attractions, incorporating the beloved cowboy classic ‘Don’t Fence Me In’ reimagined by Nevada-based rock band, The Killers.
Julie Reid, Director Australia & New Zealand of United Airlines, highlighted how close Nevada now is, thanks to direct services with United Airlines between Sydney and San Francisco, Sydney and LAX, and Melbourne and LAX, all serviced by the 787 Dreamliner. With more than 20 connecting flights per day to Reno and Las Vegas, Australians are closer than ever. Indeed, of the 42.3 million visitors to the Entertainment Capital of the World last year, Australia was the second largest source of international visitors, said Adrian Matanza, Senior Director of Community Relations & Public Affairs, Las Vegas CVA.