W Hotels Worldwide expands its Latin American portfolio with the opening of W Punta de Mita in Mexico’s Riviera Nayarit. Owned by Fideicomiso Los Veneros, the new hotel is part of the multi-use oceanfront development, Los Veneros, on Mexico’s Pacific Coast which is known as one of the world’s most desirable holiday destinations.
W Punta de Mita is the 48th W Hotel worldwide and fifth W Hotel in Latin America following W Santiago, W Mexico City, W Vieques Island and W Bogota, bringing Starwood’s iconic category disruptor closer to reaching 75 hotels by 2020. W Punta de Mita joins W Mexico City as the brand’s second hotel in the country, as well as the second Latin American W Escape (the brand’s modern approach to staid leisure travel, currently in 10 destinations around the world).
“We are delighted to introduce our new W Escape to Mexico’s Riviera Nayarit, a world-class destination for surf and sun, as we continue to grow the brand’s presence in this region,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Punta de Mita brings a playfully stylish addition to this Mexican hot spot, and we are confident that with the brand’s unique lifestyle programming and cutting-edge design it will become a must-visit destination to the new generation of jetsetters.”
“Starwood has been aggressively expanding its presence in Latin America and is on track to reach 100 hotels this year,” said Jorge Giannattasio, Chief of Latin America Operations and Global Initiatives, Starwood Hotels & Resorts. “Mexico is an important market for our company, and we are excited to continue to grow and introduce this new W Escape experience into the country.”