Air New Zealand determined to change Australian travellers’ perceptions of where the airline can take them




LATTE attended an exclusive media event to hear from Air New Zealand‘s CEO, Christopher Luxon, about the airline’s activities in Australia.

Held at the Australian Technology Park, Eveleigh on Thursday 6 October, LATTE and select other media learned that Air New Zealand is determined to change Australian travellers’ perceptions of where the airline can take them.

Television personality, Sylvia Jeffreys, welcomed guests into a seated area where they were treated to an Official Maori welcome before Luxon took the stage.

“We’re well established as the preferred airline for Australians travelling to New Zealand and one of Australia’s most respected brands, however, many Australian travellers still think of us as a trans-Tasman carrier and that’s a perception we’re determined to change,” Luxon said. He then unveiled the company’s new video advertising campaign, which features a voice over from Bryan Brown.

Chief Revenue Officer Cam Wallace said, “We’re famous for celebrity-filled safety videos and standout marketing campaigns and this time we’re thrilled to have teamed up with Australian acting royalty Bryan Brown as the distinctive voice of ‘Dave’ – a migratory bird who’s learned the benefits of flying long-haul with Air New Zealand rather than sticking with the flock.”

The ad features Brown as ‘Dave the Duck’ who does all of his flying with Air New Zealand as he’s found a #BetterWayToFly.

Australians can fly with Air New Zealand via Auckland to Los Angeles, Houston, Buenos Aires, Vancouver, Honolulu, San Francisco and beyond. To celebrate the launch of a Better Way to Fly, Air New Zealand is offering limited-time sale fares with return fares from Sydney to Los Angeles and San Francisco from $999, Houston from $1099 and Buenos Aires from $1199. Air New Zealand is also offering 50 percent off selected Economy Skycouch upgrades.





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