How to create meaningful relationships with today’s traveller



ILTM 2016 will explore the role of love in the modern luxury landscape. The ILTM Global Forum – which heralds the beginning of ILTM each year – will this year profile three different interpretations on the theme of ‘love, loyalty and luxury’ to help those present create genuine human connections to build loyalty, cohesion and reciprocated relationships with guests. This will be the 15th edition of ILTM: the ILTM Global Forum takes place at 17.00 on 5 December at the Palais des Festivals et des Congrès, Cannes.

A true red carpet event, the ILTM Global Forum will also have its own dress code: ‘a touch of red’. This is also the largest ever edition of ILTM, welcoming over 1500 luxury travel suppliers and 1500 hosted buyers from across the world.

Alison Gilmore, ILTM Portfolio Director comments: “Today’s travellers are becoming more demanding and more empowered, not only seeking new ways to travel but more meaningful relationships with hosts. ILTM is where an understanding of this new breed of luxury travellers takes shape, as well as where the world’s most exciting travel itineraries are born.”

Hosted by BBC journalist Chris Hollins, the ILTM Global Forum will take place in three chapters: Chapter One: Legacy – How Love Drives Sustainable Success will be presented by business consultant and speaker James Kerr who will share insights into how the best in the world – from the All Blacks to the navy SEALs, the Red Arrows to the SAS – harness the power of human contact to create loyalty, purpose, connection, cohesion and contribution to achieve outstanding results.

Chapter Two: 21st Century Individualism – The Rise of the Anti-brand Mentality sees Marriott Global Chief Commercial Officer Stephanie Linnartz answer questions from Chris Hollins on the reaction of travel’s new super brands to the individualised, anti-brand mentality of the new affluent traveller. With loyalty still a two way relationship between client and customer, what can we learn from them about how to inspire loyalty in today’s empowered creative class?

In Chapter Three: Far and Away, political, cultural and psychological speaker, Andrew Solomon will draw from his latest work, Far and Away, where he explores the unfolding of history, largely through the people who are creating and being shaped by it. These include former political prisoners, transgender bartenders, shamans, and dogsled-drivers. His insights are rooted in intimate stories that reveal common humanity, its guiding principles and the motivations that lead people to travel.

The business of ILTM takes place over the following three days, 5 – 8 December when over 1500 luxury travel brands (from established hotel brands and resorts to private islands, gastronomic experiences, cruises, spa and safaris meet with a similar number of luxury travel planners, designers and agents in over 60,000 one-to-one, pre-scheduled, mutually matched business appointments. Over 80 of the world’s most elite luxury travel editors will also be hosted at the event to source new stories and decide their travel features for 2017 and beyond.


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