Rocco Forte’s new Assila Hotel opens in Jeddah



Offering the hospitality of Rocco Forte Hotels to the Kingdom of Saudi Arabia, the long-awaited Assila Hotel is now open in Jeddah.

The hotel occupies a prime location on Prince Mohamed Bin Abdulaziz Street, formerly known as Tahlia Street.

Prominently placed at the centre of Jeddah’s most fashionable business and shopping district, Assila Hotel is the ideal destination for business visitors and leisure guests who wish to enjoy the European warmth, charm and outstanding level of bespoke service of Rocco Forte Hotels, enhanced by traditional Arabian hospitality.

Occupying two towers, Assila Hotel consists of 147 deluxe, superior deluxe and executive rooms, 63 sumptuous suites culminating in the opulent magnificence of the Royal Suite, and 94 fully-serviced residential suites.

Created and run by Sir Rocco Forte and his family, Assila Hotel embodies four generations of hospitality. Each member plays a role in the creation of the hotels and the expertise and care of the family can be felt throughout the Rocco Forte Hotels experience. Now, in the Kingdom of Saudi Arabia, the two great families of Al Issa and Forte unite to present Arabian and European values of hospitality in a natural, warm ambience.

Assila Hotel is designed by Olga Polizzi, Director of Design of Rocco Forte Hotels and sister of Sir Rocco Forte. Mrs. Polizzi has worked closely with Martin Brudnizki, world-renowned designer of major institutions across Europe and the US. Each of the 10 Rocco Forte hotels across Europe are different, all inspired by their location, such as the Roman flavours of Hotel de Russie or the elegant simplicity of The Charles Hotel in Munich. Reflecting the spirit and life of Jeddah, the Assila houses 2000 pieces of artwork created by Saudi artists.

For food lovers Assila Hotel currently offers fine dining at the Twenty Four restaurant and delicious homemade Italian patisseries, ice creams and cakes at Il Caffé coffee lounge, both open 24 hours daily. Traditional Arabic mezze are served al fresco on the terrace overlooking Tahlia Street.

Commenting on the opening, General Manager Frank Heller said: “We are proud to be the first Rocco Forte hotel in Saudi Arabia and my team and I look forward to welcoming travellers and guests to Assila Hotel where they will enjoy the unrivalled individual service excellence that has won the hearts of guests worldwide.”

An exclusive set of rooms are now available to book starting from 1600 SAR and reservations are now being taken for the remaining rooms, available from 1 February 2017.



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