British Airways celebrated its love of Milan on 27 February by taking British supermodels Suki Waterhouse and David Gandy out onto the city’s streets for two photo shoots, followed by an exclusive fashion show and British afternoon tea experience.
Waterhouse kicked off a day of activities to celebrate travel and style and low fares between the style capitals of London and Milan available on BA.com, by posing in a paper dress inspired by the airline’s heritage colours. It was created by British fashion designer and artist Zoe Bradley and took over 100 hours to assemble; the head piece features real tickets passengers usually receive at the airport. The dress travelled 1553 kilometres from Cardiff, UK to Milan, Italy. Waterhouse unveiled the hand-crafted masterpiece in front of the Cathedral in Duomo Square, flanked by British Airways pilots and crew.
Zoe Bradley said: “I wanted to create a design which captured the line of the iconic British Airways logo and really communicated air travel and the link between Britain, British Airways and fashion. Suki is the perfect English rose to model the piece.
“I love to take on a challenge and when British Airways first approached me with the idea of creating a dramatic dress in paper to be worn by a model, it was a chance to create something truly eye catching.”
At lunchtime, it was the turn of David Gandy to turn heads once more in the Italian fashion capital as British Airways sent him out for a spin in a vintage Jaguar E-Type with a British Airways pilot in tow. The 36-year-old took to the streets wearing a suit to visit popular tourist landmarks including Arco della Pace where he stopped to pose for photographs with British Airways pilots and crew. Speaking beside the Jaguar car, Gandy commented that Milan and London have a lot in common.
“Both cities are absolutely revered throughout the fashion world – and rightly so,” he said. “The two cities are where models and designers alike want to be and for that reason hold a very special bond.
“They both offer incredible places to shop – but on top of that you have the wonderful food, the culture and the people. London and Milan are very special to me and today I had a great time exploring the city by road. It was nice to take a moment and soak it all up – usually I’m in the back of a car zooming from one shoot to the next. I really enjoyed taking the driving seat.”
British Airways teamed up with The Berkeley Hotel, London, to give VIP guests a taste of the Berkeley’s Prêt-à-Portea afternoon tea inspired by the themes and colours of the fashion world. They also enjoyed a fashion show of British Airways cabin crew outfits through the ages.
Paolo De Renzis, Commercial Manager Corporate Europe, Africa & Levant, said:
“London and Milan are both at the very forefront of the fashion industry and we’re delighted to be offering special fares between the two cities for a limited time to allow our passengers to explore the best that both of these vibrant and exciting cities have to offer.”
British Airways offers fares at €41 one way between the style capitals Milan – London (Heathrow) available on BA.com. BA also announced new year-round services to Milan from two London airports. The new routes to Milan’s Linate Airport will start from London City Airport on 24 April and from Stansted Airport on 29 April. There will be two flights a day on week days and one a day at weekends from London City and two a week from Stansted* – making it easier than ever before for Italian travellers to experience London and vice versa.