Qatar Airways has unveiled its new Business Class experience to the world’s media and travel trade leaders during a press conference at ITB Berlin. Ushering in a never-before-seen standard in Business Class travel, the customisable private suites, named QSuite, introduce a host of firsts to Premium Class travel, reshaping expectations for global business travellers.
The new seat design was first unveiled by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, moments before the airline’s annual press conference at a reveal ceremony, on the opening day of the ITB Berlin exhibition, at the Qatar Airways stand. Attended by an audience of VIPs, including His Excellency Sheikh Saoud Bin Abdulrahman Al-Thani, Ambassador of the State of Qatar in Germany, with the Mayor of Berlin, Mr. Michael Müller, as special guest of honour, guests were captivated as a life-size cross-section of a Qatar Airways aircraft featuring the new QSuite.
The patented seat has been two years in the making. Its anticipated unveiling drew media from around the world and up until the reveal had kept industry experts guessing as to what features and developments it would include.
QSuite features the industry’s first-ever double bed available in Business Class, with privacy panels that stow away, allowing passengers in adjoining seats to create their own private room. Adjustable panels and movable TV monitors on the centre four seats allow colleagues, friends or families travelling together to transform their space into a private suite, allowing them to work, dine and socialise together. These new features provide the ultimate customisable travel experience that enables passengers to create an environment that suits their own unique needs.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said:
“Our unique and patented design is a world first in many ways and challenges industry norms by offering passengers more privacy, more choice and more personalisation. With these innovations, Qatar Airways has revolutionised the way we serve our Business Class travellers, enabling our passengers to enjoy a First Class experience in Business Class … On Qatar Airways, you choose when you dine, and the menu options are varied, with something for everyone. You choose when you rest, and when you want entertainment; we offer more choices than any other airline. It only makes sense to give you the choice to make your own cabin-within-a-cabin, creating double QSuites or quadrants.”