Visit Dallas and the Fort Worth Convention & Visitors’ Bureau have been on a week-long sales mission. The journey began in Auckland on Monday 8 May with a function for the travel industry and NZ Media at Miss Moonshine’s Restaurant in Ponsonby. Miss Moonshine’s specialises in slow-cooked street side food hot off the barbecue… great for a Texas-inspired evening. Austin Allsup, a Fort Worth ‘The Voice’ 2016 top 10 finalist played a set of his great songs and the evening was enjoyed by all.
The next stop was Melbourne, where on Tuesday 9 an evening reception saw industry and media attend a similar event followed by media, including LATTE, on Wednesday at Tatler in Sydney and Thursday at the Basement finished off a very informative and fun mission spreading the message of the growth happening in tourism and shopping opportunities in Dallas and Fort Worth, the cities of Cowboys and Culture.
As part of the events it was also announced that the Fort Worth Distilled TX Whiskey will be sold in Australia from 2018 and in the Sydney Media and Industry events special tastings were provided. Guests of the Sydney media and industry events were invited to have a taste, topping off the sales mission week in style.