Winter Olympics fever is already in the air, and it’s most palpable at Korea Tourism Organization as the ski resorts of the Gangwon Province prepare to host the PyeongChang 2018 Winter Olympic & Paralympic Games in February and March 2018.
Five of South Korea’s most popular ski resorts travelled to Australia for the Snow Travel Expo on Sunday 21 May in Sydney (and Melbourne on Sunday 28 May), taking the opportunity to showcase their winter tourism offerings to travel trade and media at a dedicated Korea Tourism Ski Roadshow on Monday 22 May at L’Aqua in Darling Harbour.
Alpensia, Daemyung Vivaldi Park, High 1, Phoenix Park and Yongpyong are among the most prestigious resorts in the country, with three of them (Alpensia, Phoenix Park and Yongpyong) directly involved in hosting the Winter Olympics. All of them are looking forward to the once-in-a-lifetime exposure and interest in skiing Korea that is sure to be generated by the Games, furthered by the Korean government’s massive investment in infrastructure, including a high-speed rail link from Seoul to the Olympic hub in PyeongChang.
Winter sports are a natural fit for this country that is 70 per cent covered by mountains, with snow brought from Siberia. It is only the third time an Asian nation will have hosted the Winter Games. Both Director Tai Hwan Kim from Sydney’s Korea Tourism Organization office and Consul General for Korea, Sangsoo Yoon, expressed their delight at the increasing tourism exchange between Korea and Australia.
CoSport, the PyeongChang 2018 Olympic Winter Games Authorised Ticket Reseller for Australia, also joined the roadshow, alongside the likes of JTB Australia, Skimax, Korean Air and Asiana, to share the range of packages available for both consumers and corporate groups.
Guests also had the opportunity to have their photo taken with the Games’ mascots, Soohorang the White Tiger and Bandabi the Moon Bear.
Lead image: Consul General Sangsoo Yoon & Director Korea Tourism Organization Sydney office, Mr Tai Hwan Kim