From renowned landmarks to modern business hotels, beach resorts to Grand Palaces, each Taj Hotels Palaces Resorts Safaris property offers a fusion of Indian hospitality, service and modern luxury. For over a century, The Taj Mahal Palace, Mumbai, the flagship, has set a benchmark for fine living. Taj Hotels Palaces Resorts Safaris is part of India’s Tata Group.
CHINA: A FOCUS GROWTH MARKET & AN INDUSTRY-FIRST ALLIANCE
Taj’s Warmer Welcomes alliance with Shangri-La Hotels and Resorts is the first step to reiterate the company’s commitment to the Chinese market. The joining of hands will offer guests more destinations and more opportunities in India and China, while retaining the quintessential Taj experience of care that they know and love.
The alliance integrates Taj’s guest recognition programme, InnerCircle and Shangri-La’s Golden Circle guest loyalty programme and provide members reciprocal and seamless benefits at a scale never seen before under a hospitality alliance.
TAJ GROUPED UNDER A SINGLE BRANDED HOUSE IDENTITY
Taj has transformed its portfolio, grouping its brands under a single identity: Taj Hotels Palaces Resorts Safaris. This alignment is driven by the legacy of Taj across decades and reinforces the resonance of the brand with its guests, and embodies the vision of its founder Jamsetji Tata. It also connects back to the recently unveiled Tajness philosophy which takes the best from the Taj’s past and redefines it for the future.
The redesigned architecture will see all hotels grouped under: Taj Hotels, Taj Palaces, Taj Resorts, and Taj Safaris respectively. All hotels will have carefully designed product and service attributes.
REDEFINING THE TAJ EXPERIENCE: TAJNESS
Tajness is the group’s brand and operations philosophy for the future. For more than a century Taj has welcomed guests with warmth, generosity and Indian hospitality. Tajness seeks its inspiration from the nobility of this heritage and blends it with local cultures to deliver an experience of care at its hotels around the world. The Tajness experience will focus on delivering consistency in service and providing a taste of Indian tradition mixed with authentic local experiences.
LAUNCH OF TAJ APP TO OFFER SEAMLESS RESEARCH-TO-RESERVATION JOURNEY
The new app, available for download on iOS and Android, offers a destination-led customer-centric mobile journey designed to inspire guests for travel planning and to manage their loyalty accounts. Through a simplified user interface, guests can search through booking options for all hotels by a map-based search. Users can also access the quick Taj InnerCircle sign-in to manage their membership accounts, or to sign-up for the loyalty programme. The app features exclusive offers as well as dedicated Taj Holidays deals for guests to discover more about the world of Taj. The app complements the new mobile-responsive brand website, which was launched in 2016.
CSR AT TAJ HOTELS PALACES RESORTS SAFARIS
The Taj Group has always been committed to improving the lives of the communities that it serves; the group has always believed in the philosophy of ‘what comes from the society must be given back in reasonable measure’. With every expanding footstep in the hospitality industry, it has been a natural evolution of the brand to extend its expertise in contributing to the communities it serves in. The group works with communities in each region where it operates, to ensure that each community can sustain itself through skill-building, education and support. For the brand, its positive impact on the community is the true measure of its success as a business.
TAJ TATA STRIVE
Taj Hotels Palaces Resorts Safaris announced the launch of the Taj Tata Strive Entrepreneurship Programme in Cooking and Baking at the Confederation of Indian Industries (CII) Centre in Chhindwara, Madhya Pradesh. This tripartite collaboration between Taj, Tata Strive and CII aims to provide financial, infrastructural and skill support to students for setting up small eateries in their villages. This programme, along with the support of local governments and forest authorities, will help young minds achieve a sustainable livelihood.
TAJ SWARNA, AMRITSAR
The 157-room Taj Swarna Amritsar is located approximately 30 minutes from both the international airport and the sacred Sikh shrine of Sri Harmandir Sahib. The design draws inspiration from the local Amritsar culture, craft and traditional weaves called Phulkari as well as the magnificent Golden Temple. The hotel’s F&B offerings include Grand Trunk, a sprawling all day diner; a rooftop classic Chinese cuisine restaurant christened Chinese Room; a bar, Peg that overlooks the pool; lush banqueting lawns; and a Jiva Spa. Founded in 1577 by the 4th Sikh Guru Ram Das, Amritsar is home to Sikhism’s holiest shrine the Golden Temple.
THE GATEWAY RESORT CORBETT NATIONAL PARK
Experience nature up close at this 62-room hotel surrounded by lush forests. Located on the banks of River Kosi close to Corbett National Park, The Gateway Resort Corbett is designed for the modern traveller looking for a tranquil break in the wild. The rooms here are designed to serve as a sanctuary for a much deserved break with views of the garden, pool or river. Guests can dine at Treetops, the all-day diner, or Jim’s Grill, enjoy a drink at Tusker Bar or relax at the Jiva Spa. Jim Corbett National Park lies in the foothills of the Himalayas, fabled for its tiger richness. Established in the year 1936, it is India’s oldest and most prestigious National Park.
THE GATEWAY RESORT PUSHKAR BYPASS AJMER
The Gateway Resort Ajmer in Rajasthan is the perfect blend of tranquillity and buzz. The 80 rooms are set in lush gardens with peacocks, surrounded by the Aravalli Mountains. Its location offers excellent links for those looking to discover this corner of Rajasthan, whether on the spiritual trail of Sufi saint Khwaja Moinuddin Chishti in Ajmer or the Hindu pilgrimage sites of Pushkar, one of India’s oldest cities and the ‘rose garden’ of Rajasthan. Each year in November, Pushkar comes to life for the world’s largest camel fair—Pushkar ka Mela—a major tourist attraction and truly a sight to behold.
Located next to Kempegowda International Airport, this is the newest offering in the luxury segment in Bangalore. The 154 rooms offer state-of-art technology to add a contemporary touch. With Bangalore being the IT capital of India, Taj Bangalore also offers 2322 square metres of conference and meeting space inclusive of a 900-square-metre ballroom for the corporate traveller.
MEGHAULI SERAI, A TAJ SAFARI LODGE, CHITWAN NATIONAL PARK, NEPAL
Located in the Terai lowlands of Nepal, Chitwan is a UNESCO World Heritage Site. Guests can stay in a combination of 16 villas that boast private plunge pools and 12 hotel-style suites Sustainable thinking is at the core of the lodge’s operations and is embedded across various facets from the décor to food to experiences.
TAJ SANTACRUZ, MUMBAI
Taj Santacruz, Mumbai is Mumbai’s newest landmark: a contemporary luxury property, basking in an enviable location that serves both North and Central Mumbai. Ideal for business or leisure, the hotel offers the ultimate in comfort and luxury in Mumbai.
COMING SOON: TAJ EXOTICA RESORT AND SPA HAVELOCK ISLAND, THE ANDAMAN AND NICOBAR ISLANDS
Taj Exotica Resort and Spa Havelock Island is located at the edge of the jungle and opens out to a pristine white beach. This will be Taj’s first foray into this destination. The resort hotel will have 75 villas with a presidential villa of 740 square metres and the resort will have its own private beach. The villa designs are inspired by the pitch-roof style of traditional Jarawa huts.