Sarah Jessica Parker kicks off luxury travel’s ‘Fashion Week’

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Sarah Jessica Parker joined more than 5600 travel industry professionals, including 120 APAC advisors, at the Bellagio Hotel in Las Vegas this week to launch luxury travel’s equivalent of Fashion Week, Virtuoso Travel Week.

The star, who also launched her first standalone shoe store in the hotel on Sunday, addressed the opening ceremony along with international model, Rachel Hunter.

Virtuoso APAC managing director, Michael Londregan, said there was no coincidence these two fashion icons were putting their support behind the luxury travel industry.

“Everyone knows New York Fashion Week and what we are starting to see is the concept around luxury and lifestyle is also extending very much into travel,” he said from Las Vegas.

“Virtuoso Travel Week is actually the fashion week for our industry and not only are the two concepts linked, they are starting to merge. That’s why Sarah Jessica Parker is addressing our audience, knowing the client of a Virtuoso advisor is exactly the kind of client she is trying to get into her new shoe shop.

“Luxury products are one segment that includes travel, shoes, cars, etc. it’s no surprise we are starting to see these luxury brands working collaboratively together.”

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