TravMedia’s IMM programme returns to NYC in January




TravMedia’s International Media Marketplace IMM NYC 2018 programme, will take over the impressive all-glass River Pavilion, on the top floor of the Jacob K. Javits Convention Center, when it returns to New York, on 25 January 2018.

“Due to the overwhelming success of our inaugural US event, we have moved to New York’s largest special event space, which will allow us to host even more media, as well as a sit-down lunch for 500 IMM delegates,” TravMedia’s CEO and founder, Nick Wayland said.

“For our first ever IMM Advisory Board we have assembled an all-star group of 20 industry heavy-hitters, including editors, Media, and PR Industry Professionals, to help us build upon last year’s programme,” he added.

Last year’s sell-out event, also held the day before the New York Times Travel Show, connected 245 American and Canadian media with 165 PR representatives from 112 travel brands. Collectively they participated in 3250 pre-scheduled, one-on-one appointments, in addition to more networking opportunities across multiple catered events.

Fifty top-flight national travel editors were flown in from across North America to join a curated list of 150-plus regional media who each conducted 24 15-minute one-on-one meetings throughout the single-day event. Among those in attendance and set to return in 2018 are Spud Hilton (Travel Editor at the San Francisco Chronicle), the entire editorial team of National Geographic Traveler, Jennifer Bain (Travel Editor of the Toronto Star), Jim Byers (Courier Mail) and Nancy Trejos (Travel/Hotels Reporter at USA Today), to name drop a few.

Media in attendance at IMM 2017 included top national travel editors, writers, broadcasters and editorially minded digital influencers from the following outlets:; AFAR; Associated Press; Bon Appetit; Chicago Tribune; CNN; Coast Magazine; Condé Nast Traveler; Cruise & Travel Report; Cruise Critic; Everett Potter’s Travel Report; Epicure & Culture;; Family Travel Association; Family Vacation Critic; Hi Class Living; Fodor’s Travel;; Google; Globe Guide; Johnny Jet; L.A. Times;; Lonely Planet; Metro; ManAboutWorld; My Passion Media; National Geographic Travel; National PBS Series; New York Post; NYTWA; OhThePeopleYouMeet; Orbitz; Parents Magazine; Philadelphia Inquirer; Postmedia Network; Resident Magazine; Samantha Brown Media; San Francisco Chronicle; SELF Magazine;; SmarterTravel; The New York Times; Toronto Star; Travalliance Media; TravelAge West; Travel + Leisure; Travel With Kids TV; USA Today; Vacation Agent; Vancouver Sun; Westways Magazine and Zoomer Magazine, among others.

TravMedia’s International Media Marketplace programme has become the leading travel industry event to meet the media. Upcoming IMM events include: IMM Asia in Singapore, just prior to ITB Asia on 24 October 2017; IMM NYC 2018 on 25 January 2018; IMM Australia in Sydney on  23 February 2018; IMM Germany in Berlin the day before ITB on 6 March 2018; followed by the inaugural IMM France, in Paris on Friday 9 March 2018, IMM UK in London on 12 March; and the inaugural IMM Brazil in São Paulo, on 2 April 2018 just prior to WTM Latin America.

Participating exhibitors at IMM USA 2017 included 22 cruise companies, 26 hotels, 30 CVBs and state tourism boards, 15 international destinations, and 19 tour operators, attractions, and experiences.

For more information and to register for IMM NYC 2018 click here.






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