After six years guiding Luxperience with success, founder Helen Logas has sold the renowned travel trade forum to US owned company Diversified Communications Australia, as of 4 October 2017, for an undisclosed sum.
An influencer and innovator of the travel industry, building a multi-million dollar business is not new to Ms Logas. In 1994, she established Travelcorp Australia with one office then sold it 17 years later as an award winning national agency group to CTM.
Spying a niche in the marketplace, Ms Logas was inspired to create Luxperience in 2012 with the aim of raising the profile of some of the world’s unique travel experiences and products and to connect these to elite travel buyers and corporate meeting organisers from around the globe.
“I’m quite emotional about selling Luxperience as it has been a major part of my life for the past six years,” says Ms Logas. “I’m so proud of my team’s efforts in establishing it as a must attend event in the calendars of the global visionaries of the travel industry. I know I am handing the baton on to a worthy company in Diversified Communications.”
“We are very pleased to announce the acquisition of Luxperience. Helen and her team have done excellent work to develop a strong brand and successful event since its launch,” says David Longman, general manager Diversified Communications Australasia.
The tourism industry is an exciting and vibrant one in Australia and is estimated to contribute $47.5 billion to the nation’s economy annually. The luxury end of the travel market in Australia is expected to grow over the next ten years.
“As a premium event Luxperience – which features an invitation only hosted buyer model, awards and networking opportunities – is in a great position to understand and service the needs of this growing community. It’s an industry we’re excited to be part of,” continues Mr Longman. “Since the launch of Luxperience in 2012 the events have been built on similar principles to Diversified where inspiring meaningful connections are at the heart of what the event is all about. We are excited to be able to work with the team and continue the good work, delivering a world class event for the luxury and experiential travel sector.”
Diversified Communications is pleased to announce that the majority of the current Luxperience team will transition to Diversified, moving into a new home in the Kent Street offices in Sydney. Retaining the experience, industry knowledge and relationships that the team have built will ensure that Diversified Communications is in the best possible position to continue to deliver Luxperience for the industry, and further build on the success of this event.