Edie Rodriguez, former president and CEO of Crystal Cruises, has announced that she will be moving to Ponant as Americas brand chairman and corporate special advisor.
Jean Emmanuel Sauvée, CEO of Ponant and Navin Sawhney, CEO of Ponant Americas were pleased to make the announcement. Ms Rodriguez will be responsible for increasing brand awareness in the Americas, especially with professional networks including travel agencies, media, influencers and prospective passengers. With her more than 30 years of experience in the cruise industry, she will act as a corporate advisor for the company.
Navin Sawhney, CEO of Ponant Americas said: “For the last several years now, Ponant has been building a solid strategy for the American market and has the means to achieve its objectives. Given our strong ambitions and the real potential of this market, I am happy to see our team strengthened by the arrival of Edie Rodriguez.”
Jean Emmanuel Sauvée, CEO of Ponant said: “With two great seasoned cruise industry experts like Navin and Edie in our team, I’m convinced that Ponant in the USA will achieve its full capability in terms of market share.”
Edie Rodriguez said, “I have known Ponant for the last 10 years as they have led the global expedition cruise industry expansion and I have always thought that their ships are perfectly appointed to deliver an unmatched cruise experience. I am proud to help the Ponant brand achieve recognition and realise its ambitions for growth in USA and the Americas at the level it deserves. As well, the passion of Ponant’s founder, coupled with the strength in the global luxury marketplace of their ownership, ensures the brand’s success going forward.”
In her role as the new Ponant Americas brand chairman and corporate special advisor, Edie Rodriguez has been hired to represent Ponant Americas and help to increase brand awareness and sales growth, as well as working with corporate headquarter teams on several new projects. Navin Sawhney, as CEO of Ponant Americas, is responsible for company P&L, strategy definition and implementation.