Often regarded as a skyscraper skyline city, the Hong Kong Tourism Board (HKTB) is aiming to shed light on a different side of Asia’s cosmopolitan hub with the launch of its latest campaign, Hong Kong’s Great Outdoors, at Dolton House Hyde Park on Wednesday 22 November.
More than 50 travel industry representatives attended the event, including LATTE, to learn more about the new campaign, which encourages Australian travellers to don their active gear and set out to explore a more organic side of the city, one that is far removed from its buzzing urban centre.
Over a two-course lunch of poached chicken or vegetable tart, and slow-cooked beef cheek or barramundi, guests learned about the wonders of this ‘other’ Hong Kong.
To tempt new and frequent visitors alike, the HKTB has recruited a handful of local photographers, including landscape photographer and a Hong Kong National Geographic 2013 photography winner, Will Cho; veteran outdoor sports photographer, Elvis Mo; a Nature Conservancy 2017 photography winner, Jessica Li; and renowned photographer, Romain Jacquet Lagreze, best-known for his “Vertical Horizon” photo series, showcasing the geometric lines of Hong Kong.
This group of talented photographers has captured these off-the-radar landscapes through their lens, highlighting the impressive views people can experience firsthand by following a series of self-guided trails listed in HKTB’s newly published guidebook Your Guide to Hiking & Cycling in Hong Kong. The guidebook is available from visitor centres around the city or as an e-version and is divided into three different themes – Hiking in Heritage, Picture-Perfect Vistas and Geological Wonders – with each section detailing suggested trails, along with the estimated time required and difficulty levels.
Visitors are free to escape the hustle and bustle of the city at their own leisure and discover the surrounding beauty whether it be spectacular cityscapes, remote beaches, rustic villages, serene islands or historical and cultural landmarks. The guidebook also features cycling trails for those who are keen to explore at a slightly faster speed.
HKTB regional director Australia, New Zealand and South Pacific, Andrew Clark, said Australians have always held a strong affection for Hong Kong, but they often get caught up in the buzz and don’t explore beyond the central areas.
“We really want to show how much more there is on offer in Hong Kong and also how easy it is to reach. Just a taxi or MTR ride away, the green rolling hills, quaint beaches and scenic villages quickly replace the bustling urban areas. It’s a great day out for couples, friends or families,” Mr Clark said.
“HKTB continues to work very closely with the Australian travel trade and we are hoping that they too will embrace this different side of Hong Kong and encourage their customers to get out and about and discover more of what Hong Kong has to offer.”
Enewsletter image: Tai O © Jessica Li