Lufthansa unveils concept behind new Business Class

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Lufthansa has revealed one of its best-kept secrets and unveiled the concept for its brand-new business class. It will be available on regular routes for the first time in 2020, with the roll-out of the Boeing 777-9.

Lufthansa guests can look forward to beds with a length up to 220 centimetres, and the construction of the back rest allows the shoulder to sink in when you are lying on your side. This keeps the spine straight and makes it possible for side sleepers to also benefit.

“The new, ultra-modern Lufthansa business class creates a new global benchmark. It offers our passengers a unique travel experience,” says Harry Hohmeister, member of the executive board of Deutsche Lufthansa AG. “We have consistently and continuously refined our range of premium products for our guests and modernised Lufthansa. Our focus is and has always been on the wishes of our customers and their specific needs. We want to provide them with the perfect travel experience. The new Business Class showcases the full innovative capacity of Lufthansa.”

Compared to its predecessors, the Boeing 777-9 has a considerably wider cabin. In the new business class, this space is used to increase the comfort level for passengers. For instance, all passengers in the new business class will have direct access to the aisle. This is made possible by a 1-2-1 and 1-1-1 seat configuration. The new seats also provide customers with an increased amount of personal space, more privacy, as well as generous storage compartments and flat surfaces. Depending on their personal needs, passengers can choose between a number of spatial configurations. For instance, they can choose to have an extended-length bed or a seat with twice as much desk space.

Thanks to digital interfaces, all the functions of the seat as well as the inflight entertainment system can be controlled using the passenger’s personal device. Smartphones and tablets can be recharged at the seat using wireless technology. And in the future, anyone who wants to watch one of the movies from the extensive entertainment program will experience the blockbusters on much larger screens in full HD.

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