Catering for the MICE industry: W Brisbane opening March 2018

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W Brisbane is set to amplify Queensland’s incentives and events offering when the hotel opens in March 2018. As the first five-star hotel to open in Brisbane’s central business district in 20 years, W Brisbane will showcase approximately 1100 square metres of indoor and outdoor event and meeting spaces, with bookings now open.

W Brisbane is bringing W’s bold design, and its spin on luxury, to the western end of the CBD. The closest, largest, five-star hotel to the Brisbane Convention and Exhibition Centre (BCEC) and just 18 kilometres from Brisbane Airport at 300 George Street, W Brisbane will boast views across the Brisbane River to South Bank and Mount Coot-tha.

“W Brisbane’s innovative event spaces and meeting rooms will raise the calibre of Brisbane’s business events offering to new heights, establishing the city’s reputation as a leader in the field, not just in Australia, but more widely across the Asia Pacific region,” shared Haldon Philp, general manager, W Brisbane. “We’re looking forward to revealing the new hotel, which will be a game-changer for the conference, incentive and events market in Brisbane.”

W Brisbane’s 595-square-metre pillarless Great Room will cater for large productions or conferences of up to 450 guests banquet-style, or can be divided into three separate spaces for events of up to 150 guests. W Brisbane will be the only hotel in Queensland to feature built-in permanent LED screens, which can be used individually or pushed together to create one large LED wall. In-house projection mapping technology will bring banquet tables to life with striking creatives or corporate logos.

With floor-to-ceiling glass doors opening onto individual outdoor terraces overlooking the Brisbane River, W Brisbane’s Studios and Strategy Room are ideal for intimate gatherings and meetings.

Each of W Brisbane’s event venues lead on to the contemporary foyer space, where event planners can set the scene. Flooded with natural light from a skylight and boasting a wraparound outdoor terrace and purpose-built bar, the Foyer is ideal for receptions of up to 230 guests.

Guests can also live it up riverside at the WET® Deck. This space offers a glam oasis in the heart of Brisbane’s CBD and transforms into an event location for up to 200 guests (104 seated). Here, guests can enjoy the views with champagne and cocktails partnered with Aussie barbecue fare and DJ beats, beside a 20-metre pool. This space can also be enclosed with floor-to-ceiling windows for all-weather entertaining.

W Brisbane’s signature restaurant will create a standout culinary destination in Brisbane, featuring an entertaining open cooking element. The venue invites the Queensland outdoors in, catering for up to 158 seated guests. To celebrate the end of a successful event or to keep the party going, W Brisbane’s Living Room (the brand’s take on the lobby) will provide a lively hub for evening drinks and music.

Between meetings or as part of an incentive program, delegates can get their glow on at the AWAY® Spa, which can be booked out exclusively. Guests can detox with a massage, get a salon-ready hair-do, facial, a mani/pedi and other quick fixes. The spa’s relaxation pods, vitality pools, experience showers and salt inhalation chambers will leave delegates feeling rejuvenated and detoxed. For those who don’t like to miss a workout, the ultra-modern FIT® gym with the latest equipment by TechnoGym is open 24 hours, or W Brisbane’s fitness experts can curate a group FUEL session tailored for a specific conference or event.

Inspired by its Queensland locale, W Brisbane will feature 312 guest rooms, including 29 suites, two Wow Suites® and the Extreme Wow Suite® (the brand’s modern interpretation of a Presidential Suite). Signature W comforts will ensure a luxurious business stay, including the plush W bathrobe, signature Bliss® amenities and W bed. Delegates can unwind with their favourite tunes amplified by Bowers & Wilkins Bluetooth speaker or films and TV shows on the 55’’ LED TVs, before stirring up a cocktail from the in-room W Mixbar. Complimentary Wi-Fi ensures delegates are always connected.

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