YTL Hotels announces April 2018 launch date for The Academy in Bloomsbury, London

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Situated in the heart of Bloomsbury in London’s West End, YTL Hotels’ The Academy comprises a collection of five Georgian townhouses combined into one hotel. YTL Hotels’ investment in the property includes a multi-million-pound interior refurbishment which will be completed in April 2018. The Academy will also become part of the Small Luxury Hotels of the World collection.

New York-based designer Alexandra Champalimaud is overseeing the refurbishment of The Academy, creating an engaging blend of modern and vintage with a nod to the lives and loves of the Bloomsbury Set who lived and worked in the area in the early 20th century. As with their distinctive interiors at YTL’s first British property, The Gainsborough Bath Spa, Champalimaud Design will juxtapose timeless glamour and traditional features with a modern, comfortable city style to create a contemporary take on townhouse living.

Drawing on the area’s heritage, Champalimaud Design has been inspired by The Bloomsbury Set, the influential group of writers, intellectuals, philosophers and artists that included Virginia Woolf, John Maynard Keynes and E.M. Forster. The Academy’s interiors will reflect the casual exuberance, style and bonhomie for which this group of individuals are known.

Brimming with personality and unique little quirks, The Academy will house 50 guest rooms across its five townhouses. A redesign of public spaces will see The Alchemy Bar re-housed on the ground floor, leading through to a garden. The lower ground floor will house The Refectory, a breakfast room and function space.

Tucked away in the garden of The Academy is Mr. Ma’s Tea House Spa. The spa references 1920s’ Bloomsbury and is a nod to Lao She’s acclaimed novel, Mr Ma and Son. Mr Ma’s Tea House Spa will offer an uncommon collection of authentic Asian experiences. Guests will be able to enjoy traditional Asian body therapies, such as a hot medicinal herbal foo tbath followed by Zhi ya, Chinese reflexology, or Tuina, an invigorating and rhythmical acupressure to energise and balance the body.

Plush furnishings in rich velvets and leather, jewel tones, coloured walls, fanciful patterns and tile floors will create a glamorous yet supremely comfortable home-away-from-home ambience. Cosy nooks and small spaces set the tone for convivial, intimate gatherings.

Large sash windows ensure guest rooms feel light and airy. Elegant light fittings, large mirrors, patterned wallpaper, timeless furniture, comfortable velvet chairs and marble bathrooms set the tone for a relaxed and sophisticated space.

A stone’s throw from The British Museum, fine restaurants and famous shopping streets, The Academy is ideally positioned for business and pleasure. Housing not one but two secluded gardens, the boutique hotel offers a refuge to gather, recharge and relax.

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