Launch of the new in the Old Melbourne Gaol at AIME

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Hosted buyers attending the Asia Pacific Incentives & Meetings Expo (AIME) will experience a taste of Melbourne’s history at Uncover Melbourne: Hosted Buyer and Media Cocktail Eveningat Old Melbourne Gaol, presented by Showtime Event Group on Sunday 18 February.

The Uncover Melbourne: Hosted Buyer and Media Cocktail Evening will immerse guests in Melbourne’s history while enjoying a relaxed networking evening in a historically significant venue.

The event will be the launch platform for Showtime Event Group (SEG), the new brand for the group, which will also encompass the external catering arm of the business, a new offering from SEG.  SEG was appointed by the National Trust Australia (Victoria) as the exclusive caterer of Old Melbourne Gaol and Old Magistrates Court, and the Uncover Melbourne: Hosted Buyer and Media Cocktail Evening will be its first event as the exclusive venue caterers.

Melbourne Convention Bureau (MCB) CEO, Karen Bolinger, said it’s important for MCB to form strategic partnerships with event innovators such as Showtime Event Group.

“Melbourne is renowned as the events capital of Australia and MCB plays an important role in demonstrating this to the business events sector. Showtime Event Group has proven that it has the creativity, adaptability and professionalism to deliver time and time again, and represents Melbourne to an international audience at the highest possible level.

“We have worked with Showtime Event Group many times to showcase Melbourne’s business events flair, and on each occasion, we are confident that our clients are in good hands,” Ms Bolinger said.

With entertainment by Solution Entertainment, The Uncover Melbourne: Hosted Buyer and Media Cocktail Evening will provide hosted buyers with the opportunity to reconnect with colleagues and make new connections from across the Asia-Pacific region while gearing up for a week of inspiration and immersion.

The event is part of MCB’s AIME program, Uncover Melbourne. Designed to showcase Melbourne’s business events capability, Uncover Melbourne offers international and local hosted buyers the opportunity to get under the cover of Melbourne’s most compelling business events attributes.

The #Uncovermelbourne social media competition is back for AIME 2018

Melbourne Convention Bureau invites AIME attendees to creatively showcase the inspiring experiences they have uncovered in Melbourne to be in with a chance to win one of three $250 prepaid visa credit cards.

To enter simply

  • Register for AIME 2018. Visit to register for attendance
  • Share inspiring Melbourne experiences and discoveries to Instagram, Twitter or Facebook
  • Tag #Uncovermelbourne
  • Demonstrate your creativity
  • Like, comment and share posts

The competition runs from 8 February to 27 February 2017.

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