TravMedia’s IMM USA 2018 breaks both media and industry attendance records

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A record 600 media and PR industry representatives attended TravMedia’s second annual International Media Marketplace (IMM) USA on 25 January 2018, breaking new attendance levels for the global event program, now in its sixth year.

IMM USA connected 300 North American media with 285 PR representatives of 204 international travel brands in the impressive all-glass River Pavilion, a 4180-square-metre space on the top floor of the Jacob K. Javits Center. Collectively they participated in 9628 pre-scheduled, one-on-one appointments – plus 4.5 hours of open networking which took place at multiple catered events.

Headline sponsor Tourism Australia showcased 10 destinations, products and experiences in the Australia Pavilion, with a coffee cart in the adjacent Media Lounge by Bluestone Lane, New York, which originally hails from Melbourne. Media enjoyed more than 700 of Australia’s signature flat white coffees throughout the daylong program.

Cruise Lines International Association (CLIA) continued its support of the IMM program with 21 CLIA Members joining a dedicated Cruise Capsule within the event. More than 550 guests at the sit-down lunch enjoyed an address by Arnold Donald, CLIA global chairman and president and CEO, Carnival Corporation & plc, where topline results were revealed from the ‘2018 Cruise Travel Report: Annual Study of Attitudes, Behaviors and Travel Preferences’.

Tourism Australia also hosted the official cocktail reception for media and VIPs, timed to coincide with Australia Day celebrations. Guests were treated to wines by Ultimate Winery Experiences Australia, gourmet pies and sausage rolls, and Australian ice-cream by Oddfellows including ‘Tim Tam Slam’, ‘Lamington’ and ‘Hokey Pokey’. At the reception, Tourism Australia’s managing director John O’Sullivan spoke on ‘Discover Aboriginal Experiences’, a new collective in its Signature Experiences program.

Nick Wayland, CEO and founder of TravMedia said, “The tremendous success of our second annual IMM USA 2018 event would not have been possible without the record media and industry in attendance, and the incredible support of Headline Sponsor, Tourism Australia, as well as major exhibiting partner Cruise Lines International Association, who chose IMM to exclusively release their 2018 Cruise Travel Report with global chairman, Arnold Donald.”


Hotel partner, Four Seasons Hotel New York, hosted a VIP Cocktail reception the evening before IMM, with IMM’s Advisory Board members, key sponsors, and hosted media in attendance.

The new MOXY Times Square, conveniently located to the Jacob K. Javits Center, hosted the majority of the 50 media flown in from across the US and Canada under the IMM Hosted Media Program (IMMHMP).

Transport partners, Lyft and SuperShuttle New York, supported transfer logistics for IMM Media and Exhibiting delegates.

TravMedia’s IMM has become one of the leading travel industry events to meet the media. Upcoming 2018 International Media Marketplace events include: IMM Australia in Sydney on 23 February; IMM Germany in Berlin the day before ITB on 6 March; IMM UK in London on 12 March; the first ever IMM Brazil on 2 April; the inaugural IMM Paris on 25 September; and the third annual IMM Asia in Singapore just prior to ITB Asia on 16 October.

TravMedia provides travel news feeds in Australia, New Zealand, Asia, China, UK, USA, Canada, Europe (Germany/Switzerland/Austria), Middle East, South Africa and Brazil. TravMedia also provides the online pressroom for the US Travel Association’s IPW trade show and the Society of American Travel Writers’ annual convention, as well as digital tools for the promotion of Brand USA.

Registration for IMM USA 2019 (to be held on 24 January 2019) will open 1 March 2018.

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