TravMedia’s record-breaking IMM Australia 2018

More than 375 media ad travel PR representatives convened on Friday 23 February for the second year running at the International Convention Centre (ICC) Sydney for TravMedia Australia’s sixth International Media Marketplace (IMM).

IMM Australia connected 170 local media with 152 travel brands encompassing 206 PR representatives of international travel and tourism product ranging from hotels, airlines, destinations and tour operators. Collectively they participated in 3,344 pre-scheduled, one-on-one appointments – as well as a dedicated USA themed Media Breakfast presented by Visit USA.

Highlights of the day included the media lounge proudly presented by Gwinganna Lifestyle Retreat, inviting media and exhibitors to push pause on a busy day and disconnect for a moment of relaxation. Tourism NT invited media and industry to jump feet first into croc territory with an interative game and during the afternoon netowrking session delegates were entertained by Hong Kong Tourism with an impressive display from a dragon dance procession to celebrate Year of the Dog. The day concluded with an exclusive cocktail reception at the new Sofitel Darling Harbour in Darling Harbour, with an impressive array of cuisine including seafood, champagne bar and a chocolate fountain.

“It was wonderful attending the IMM conference and meeting like-minded people in the industry, passionate about travel and seeing the world. Talking to people representing different companies from Northern America and Australia has given me some great insights that I can’t wait to share with our readers at Signature Media.”
Nicola McClean, Signature Media

Nick Wayland, CEO and founder of TravMedia said: “The success of IMM Australia 2018 would not have been possible without the support of our Headline Sponsor, Brand USA; Event Sponsors, AccorHotels, United Airlines and Hong Kong Tourism Board; and Hotel Partners, Mantra Group, TFE, The Lancemore Group, QT Sydney, Pan Pacific Hotels Group and Hyatt Regency Sydney.”

Media in attendance included top national travel editors and freelancers from outlets including: Signature Luxury Travel & Style, Holidays with Kids, Fairfax Media, Traveller, News Corp, Escape, NZ Herald, The Australian, Australian Traveller, International Traveller, Australian Gourmet Traveller, Luxury Travel Magazine, Marie Claire, Australian Women’s Weekly, Higher View Inflight Magazine, Vacations & Travel, get lost magazine, Bound Round, Jetstar Magazine, Voyeur, Qantas Magazine, SilverKris, Sky Business, AFR Magazine, Financial Review Life & Leisure, Flight Centre, Senior Traveller, The Senior Newspaper, Robb Report and more.

Trade publications included: Travel Today, Travel Weekly, Travel Weekly Asia, micenet, BT Publishing, CIM Magazine, Spice, Hotel Management, The Holiday and Travel Magazine, Cruise Advice and Cruise Critic.

Due to the overwhelming success of this year’s event, “TravMedia IMM Australia will return to Sydney in 2019… Based on the positive feedback we anticipate a terrific turnout again,” said Nick Wayland.

TravMedia’s IMM has become the leading travel industry event to meet the media. Upcoming 2017 International Media Marketplace events include IMM Germany in Berlin the day before ITB on 7 March; IMM UK in London on 13 March; IMM Brazil 2 April, IMM Asia in Singapore just prior to ITB Asia on 24 October; and IMM US on 25 January.

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