Azamara Club Cruises has announced the launch of its new brand campaign – Explore Further – which greatly expands and tells the story of the brand’s commitment to connect people with people, people with cultures, and people with themselves by enabling them to look at life with a new perspective.
Explore Further launches the addition of 900+ new tours that are focused on the intimate experiences craved by the well-versed traveller. With overnight stays and docking at smaller, less-travelled ports, Azamara welcomes guests to step on land as an insider and to travel deeper, beyond the initial layers of a city.
“Within this refocused positioning, we have carefully curated additional shore excursions to allow guests to view destinations with a fresh perspective and more dimension,” says Larry Pimentel, president and CEO of Azamara Club Cruises.
“We want our guests to experience the world within a world, to try new flavours, make new friends, feel new textures and hear new melodies, and in the process discover more about themselves. As guests look to Azamara to broaden horizons and to bridge worlds together, we couldn’t be more excited about the Explore Further campaign.”
Azamara’s enhanced brand campaign continues to champion the brand’s foundation of Destination Immersion experiences and Cruise Global, Connect Local programming while strengthening the commitment to Longer Stays, More Overnights events, immersive cultures, unparalleled itineraries and authentic service.
Examples of the new, expanded shore programming include:
- Cook with a Parsi family in their home – Mumbai, India: As part of Taste Local, guests can embrace the rich culinary traditions of India’s Parsi community with a special visit to the home of a local family. The deeply personal experience takes an intimate look at Parsi culture as guests participate in the preparation of traditional dishes.
- An evening of traditional Vietnamese fashion – Ho Chi Minh City, Vietnam: Through Nights Local guests take an insightful look at the artistry of Ao Dai, the customary dress of Vietnamese women known for its vibrant pastels and elaborate patterns. Guests will also explore a gallery at Saigon House, watch a traditional fashion showcase and listen to traditional music.
As part of the Explore Further rebrand, Azamara celebrates diversity and affords travellers with unpretentious travel experiences and enriched hospitality. The brand will continue to roll out new Shore Excursions with annual itineraries and plans to announce 2020 itineraries in the upcoming months.