A record 280 media and PR industry representatives attended TravMedia’s second annual International Media Marketplace (IMM) Germany on 6 March 2018.
IMM Germany connected 155 media from the German-speaking countries with 125 PR representatives of 101 international travel brands in the Grand Hyatt Hotel Berlin. Collectively they participated in more than 2000 pre-scheduled, one-on-one appointments – plus three hours of open networking, which took place at multiple catered events.
“TravMedia’s annual IMM Germany event has become the must go-to event for travel companies to meet with the media. This year’s event was attended by key A-list media highlighting the important role TravMedia plays at bringing everyone together,” said Nick Wayland, CEO and founder, TravMedia.
Axel Kaus, managing director of TravMedia for Germany, Austria and Switzerland said, “The tremendous success of our second annual IMM Germany 2018 event would not have been possible without the very high number of media and industry in attendance, and the incredible support of Headline Sponsor, Brand USA.”
TravMedia’s IMM has become the leading travel industry event to meet the media. Upcoming 2018 International Media Marketplace events include the first ever IMM Brazil on 2 April; the inaugural IMM Paris on 25 September; and the third annual IMM Asia in Singapore just prior to ITB Asia on 16 October.