British Airways partnership with The White Company to take flight in Australia

The partnership will give customers a great night’s sleep in the sky with a range of bespoke bedding.

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British Airways customers travelling in Club World business class between London Heathrow and Australia will soon be able to take advantage of the airline’s partnership with luxury lifestyle brand, The White Company. Coming into effect on the Sydney route this autumn, the partnership will give customers a great night’s sleep in the sky with a range of bespoke bedding.

Through the partnership, the British retailer is supplying bedding and amenity kits in British Airways’ Club World as part of the airline’s investment plan of more than AU$1 billion in Club World. Later this year, a new restaurant-style premium dining service will begin in Club World, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts served on new table settings.

Through the partnership with The White Company, customers travelling in Club World between London Heathrow Terminal 5 and Australia will be given a day cushion that doubles as a lumbar support when working or relaxing on board.

Exclusively for British Airways, The White Company has also designed a luxuriously soft large pillow and pillowcase. To enhance customers’ comfort, the double-sided pillow, which has been designed for day and night use, features cosy grey fabric on one side and crisp white cotton on the reverse. Customers will also be given a super-soft woven blanket with satin trim and a specially developed luxury duvet to improve their quality of sleep, as well as a padded mattress cover giving an extra layer of comfort.

The new Club World amenity kits come in an elegantly designed bag from The White Company and contain products from the retailer’s Restore & Relax Spa Collection, as well as a super-soft jersey eye-mask.

Nicole Backo, British Airways’ regional GM, South West Pacific, said: “We’re excited that customers travelling between the UK and Australia will soon be able to enjoy this bespoke bedding and have an even better sleep in the skies. Partnering with The White Company, another quintessentially British brand renowned for quality and style, is part of our investment in Club World and has been well received by our customers.”

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