Nakash Holdings has introduced its Setai hotel brand to Tel Aviv with the opening of The Setai, Tel Aviv – now the premium luxury destination in Tel Aviv.
The property, which is joining The Leading Hotels of the World’s prestigious collection of independent luxury hotels, is located in the historic old Jaffa area of Tel Aviv. This is the hospitality group’s second Setai in Israel, following the opening of the Sea of Galilee property in May 2017, and third globally, joining The Setai, Miami Beach.
The hotel is located in the heart of the city, steps from the famous Clock Square and the city’s coastline, at the historic site known as the ‘Kishle’. It was originally constructed by the Turkish Empire to be a prison on the site of a historic Crusader fortress.
“We are excited to extend the prestige and sophistication of the Setai brand in Israel with our third property, The Setai, Tel Aviv,” says Bruno H. de Schuyter, general manager. “The 13th century structure that is the foundation of the new hotel is unlike any other, and we took meticulous care in preserving and infusing important historic elements into the transformation of the building. Guests will be surrounded by a unique atmosphere of old meets new, while experiencing first-class amenities and services in what will be the most superior five-star hotel in Tel Aviv.”
Old meets new: Distinctive design
The guest room collection at The Setai, Tel Aviv includes:
- 110 rooms and 10 suites
- A Presidential Suite extending more than 92-square-metres, that includes a master bedroom, a guest room, a kitchen with a dining area and a spacious balcony
- A selection of Deluxe, Premium Plus, Executive and Premium rooms that feature balconies with views of the Mediterranean Sea and an infinity swimming pool
The hotel’s design vision, led by the London office of Ara Design, is ‘old meets new,’ blending Middle Eastern and Mediterranean elements with a contemporary style. Most of the guest rooms’ outer walls are the building’s original stone. Oak furnishings and leather panels in the wardrobe and desk add contemporary touches, while decorative pendant lights create a welcoming illumination to guests as they enter. Contemporary is balanced with antiquity through Arabic wall patterns cascading above the beds and detailed rugs.
Separated from the bedroom by an innovative electronic LED glass partition, the bathroom can be privatised electronically at the guest’s demand. Grey marble and soft lighting provide a meditative look and feel to the bathrooms, which are fully equipped with a bath and separate shower.
Visitors will be welcomed into the reception area that is framed by vaulted ceilings and a doorway with Turkish ottoman calligraphy. Contemporary seating, chic modern furnishings and ornate carpets complete the lobby lounge area that includes a full bar surrounded by reclaimed timber from the building’s original roof. Lacquered walls and grand chandeliers incorporate historic architectural details to complete the space.
Multiple courtyards and four levels of glass-panelled terraces allow visitors to take in magnificent views of the city and the sea while indulging in the pool deck and cabanas. Below ground level are five spacious event halls, a spa and Turkish Hammam.
Looking north from a hotel balcony, guests will see the luminous skyscrapers of Tel Aviv, while southern views offer the city landscape. Gazing to the west offers the Mediterranean Sea and the coastline of Tel Aviv, while the east boasts uninterrupted views of the historic Jaffa Clock Tower, one of seven clock towers built during the Turkish Empire period.
From 13th century to five-star
Feigin Architects, an Israel-based firm, lead the architectural planning and execution of the hotel, transforming the historic site into a five-star luxury property. The hotel features elements of the original building, two additional floors, and a new wing designed to reflect the style of the historic structures. A large arch at the hotel’s entrance bears the seal of Abdul Hamid II, 34th sultan of the Turkish Empire, who rose to power over 100 years ago.
All historic structures that were discovered have undergone complete restoration. The original Kishle, including wooden ceilings and ironwork, has been preserved, while wooden doors and windows have been recreated to emulate the original. Former prison yards were meticulously restored and now serve as the hotel’s front and rear courtyards. All preservation was performed by restorationers and experts in stone, iron, and woodwork, adhering to the original structures.
Meetings and events
The Setai, Tel Aviv is an ideal venue for business conferences as well as private occasions, with five spacious event halls. The largest hall is equipped with the most advanced multimedia technology, and can accommodate up to 150 people.
Four additional halls can accommodate up to 15 guests banquet-style, making them ideal for private meals, seminars, board meetings, and other intimate gatherings.