British Airways invests £4.5 billion to benefit its customers

A £4.5 billion investment and the royal wedding were the topics of conversation at the British Airways trade breakfast held at Hyatt Regency Sydney on Wednesday 9 May.

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A £4.5 billion investment and the royal wedding were the topics of conversation at the British Airways trade breakfast held at Hyatt Regency Sydney on Wednesday 9 May.

Travel advisors and media heard from Nicole Backo, Regional Commercial Manager at British Airways, and Mark Haynes, Commercial Manager at VisitBritain, and networked over coffee and a buffet-style breakfast.

As part of British Airways’ £4.5 billion investment to benefit its customers, the airline is set to revamp lounges across its network, starting with the opening of a new lounge in Rome’s Fiumicino Airport. The lounge follows a new design concept for the airline featuring the best of British and European design.

Customers travelling in Club World business class between London Heathrow and Australia will soon be able to take advantage of the airline’s partnership with luxury lifestyle brand, The White Company. Coming into effect on the Sydney route this autumn, the partnership will give customers a great night’s sleep in the sky with a range of bespoke bedding.

Nicole Backo also announced the airline is investing in installing Wi-Fi across the fleet by the end of 2019, as well as the purchase of 72 new aircraft and refitting 128 of its long-haul aircraft with new interiors.

Travellers flying Club World Business will also experience revamped catering options which include more personalisation, new plates, luxury bedding and a dessert cart.

Mark Haynes spoke about the interest of the United  Kingdom as a destination stating one million Australians visit the country annuals and they are seeing a surge in arrivals with the upcoming royal wedding. Travel advisors are able to use the VisitBritain shop to access passes to royal attractions for clients travelling to the destination.

The morning event concluded with the drawing of prizes which included a return trip to London flying Club World on British Airways, flights to Paris and accommodation in both cities.

Agents can access trade fares through the British Airways Travel Trade portal here.

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