British Airways has revealed The White Company will be available to customers flying in Club World Business Class between London Heathrow and Sydney from next week. The new product will be introduced on flights departing London on 24 May and from Sydney on 26 May. The partnership will give customers travelling in Club World a great night’s sleep in the sky with a range of quality bedding.
The announcement forms part of the airline’s investment plan of more than $1 billion in Club World Business class which includes the arrival of a new restaurant-style premium dining service, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts, served on beautiful new table settings.
Through BA’s partnership with The White Company, the British retailer is supplying bedding and amenity kits in the airline’s Club World Business class cabin. The new bedding includes a luxuriously soft, large pillow and white cotton pillowcase to enhance customers’ comfort and help them sleep better in the sky. Customers will also receive a super-soft woven blanket with satin trim, a luxury duvet and a padded mattress cover to provide them with an extra layer of comfort and improve their quality of sleep.
The new Club World Business class amenity kits come in an elegantly designed bag from The White Company and contain products from the retailer’s ‘Restore & Relax Spa Collection’, as well as a super-soft jersey eye-mask, offering a further touch of luxury in the sky.
Nicole Backo, British Airways’ regional GM, South West Pacific, said she was pleased to be able to roll out The White Company bedding on the route between London and Sydney.
“The much-anticipated arrival of this bespoke bedding will give our Club World customers a better night’s sleep in the sky. The White Company is renowned for quality and style and is the perfect partner for British Airways. This partnership will hold particular appeal for any business travellers who rely on being able to get a good night’s sleep before arriving ready for a busy day,” Backo commented.
All flights from Australia land at British Airways’ award-winning home at London Heathrow Terminal 5. All Premium customers can enjoy the facilities at the Arrivals lounge, which includes showers, breakfast and complimentary Elemis spa treatments. Customers can also enjoy bubbling champagne at the exclusive Galleries Club lounges on their departure.
The oneworld carrier is investing £4.5 billion for customers over the next five years, covering the installation of the best quality Wi-Fi and power in every seat, fitting 128 long-haul aircraft with new interiors and taking delivery of 72 new aircraft. In January, the airline rolled out a multi-million-pound investment in its World Traveller Economy class catering, introducing an exciting and expanded new menu, which provides more quantity and quality to both meals and great snacking options throughout the flight.