Brand USA, Air New Zealand music-inspired MegaFam

Six unique music-inspired trips through the United States

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Brand USA, in partnership with Air New Zealand, is set to host a MegaFam to the United States in August this year.

The MegaFam will see 60 travel professionals from Australia and New Zealand experience seven nights in the USA. The participants will initially be split into six groups along with hosts, with each group spending the first five nights exploring itineraries in various US destinations. For the final two nights, the entire group will come together for a grand finale in Las Vegas with further sightseeing and a chance to share their MegaFam stories and experiences.

Each of the six itineraries will carry the theme of USA music and will showcase the nation’s diversity and collision of cultures, which culminate in a unique blend of sound, music, and innovation unlike anywhere else in the world.

“Brand USA is excited to partner with Air New Zealand to host 60 travel professionals for the MegaFam,” said Christopher L. Thompson, president and CEO of Brand USA.

“Through this MegaFam, we have the unique privilege of showcasing all that our nation has to offer, as well as immersing our visitors in the USA’s various musical themes, which are an essential part of the American experience. We look forward to welcoming this esteemed group of travel professionals and taking them to, through and beyond America’s gateways,” Thompson said.

The 60 travel professionals will be selected during an incentive campaign period, launching Wednesday 6 June 2018. They will also be invited to attend Brand USA-hosted road shows in key destinations throughout Australia, designed to educate travel professionals about the US and excite them to compete for a spot on the MegaFam.

Matt Fletcher, Brand USA Director – Australia and New Zealand, said, “We’re looking forward to bringing back the MegaFam this year and are delighted to partner with Air New Zealand. Our USA music theme will no doubt educate and engage the travel professionals in very different ways depending on the itinerary they take part in over in the USA. And, with a grand finale taking place in Las Vegas, the MegaFam is set to be both informative and extremely exciting.”

Air New Zealand Regional GM Australia, Kathryn Robertson, says, “The upcoming famil is a fantastic opportunity to partner with Brand USA to promote both the Air New Zealand experience as well as the diversity of everything the USA has to offer travellers. We look forward to welcoming these travel professionals on board and showcasing our world-renowned Kiwi hospitality.”

Air New Zealand flies daily from Australia to four US ports via Auckland (Honolulu, Houston, Los Angeles and San Francisco) using a mix of Boeing 777 and 787-9 Dreamliner aircraft. The airline will also begin flying to Chicago via Auckland on 30 November.

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