Travelport signs Eurostar to Rich Content & Branding

Eurostar joins Travelport merchandising solution

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Eurostar has become the first rail operator to utiliseTravelport’s leading merchandising solution, Rich Content and Branding.

The new partnership enables Travelport to assist Eurostar take advantage of the phenomenal growth of high-speed rail by connecting it to over 68,000 Travelport-connected online and offline travel agencies and travel management companies worldwide. Through its Rich Content and Branding solution, Travelport will also deliver to agents a graphically rich experience when searching for and booking Eurostar-branded fares and seats.

The pact confirms Travelport’s commitment to helping travel providers promote their brand, product and service propositions to buyers with a display similar to their own websites, allowing travel agents to better understand and upsell their full offering through all Travelport points of sale.

“Our agreement with Travelport demonstrates our commitment to better serve the end traveller and marks a new era of indirect distribution for Eurostar,” said Simon Tyler, Head of Sales and Business Improvement at Eurostar International.

“With visually rich content covering our onboard classes of service and range of fares and offers, agents across the world will have at their fingertips the product information they need to represent our offering in the best possible manner. We’re looking forward to seeing the benefits this provides to our customers and our business.”

Derek Sharp, Senior Vice Present and Managing Director, Air Commerce at Travelport, added that the arrangement “further enhances and strengthens the cooperation between Eurostar and Travelport.”

“It also marks another significant milestone for Rich Content and Branding as Eurostar is the first rail operator that can display rich content in a way which replicates the consumer experience online.”

Launched in 2014, Rich Content and Branding already allows over 260 network airlines, low-cost carriers and now rail operators to differentiate themselves through strong visuals and detailed description of their products and services.

Lead image caption: from left are Simon Tyler and Kamal Abbasi from Eurostar with Derek Sharp, Travelport and Karima Bennour, Eurostar.

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