Qatar Airways’ ‘farm-to-table’ dining approach

First and Business class passengers to sample regional dishes on European routes.

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Premium customers flying with Qatar Airways are in for a new dining experience, with the Doha-based airline introducing newly designed tableware, inflight dining menus, cutlery and chinaware “specially crafted to meet travellers’ high expectations”.

© Qatar Airways

The new service, initially being rolled out on European routes, places a greater focus on featuring regional influences within the menu design process, which now sees the inclusion of new signature dishes to the inflight menu based on route destinations. Offerings include porcini and truffle risotto on Italian sectors, while traditionally prepared Arabic main dishes – such as kabsa, biryani and flame-grilled meats, which offer a taste of the Middle East – will feature as a choice option across most routes.

New signature warm desserts will be introduced to passengers in the Business Class cabin, in addition to a luxurious afternoon tea experience on board selected routes. Attention to detail has been given to every new concept, from the mini condiment grinders dispensing ground black peppercorns and Himalayan pink salt, to tableware such as the linen-lined bread baskets that house a freshly baked trio of bread.

Qatar Airways Group Chief Executive, His Excellency Mr Akbar Al Baker, said: “Qatar Airways is thrilled to introduce a whole new onboard dining experience that will push the boundaries of Premium travel for our esteemed passengers.

“Every new concept was designed and produced with the highest attention to detail and quality, to meet the exacting standards of our passengers.

“Qatar Airways is collaborating closely with local farms and suppliers to produce products for our specific needs, promoting a ‘farm-to-table’ approach. Our inflight dining menus are designed to align with the four seasons, better incorporating the use of locally grown produce and tapping into authentic foods of local provenance delivering the very highest international standards.” Qatar Airways Group Chief Executive, Akbar Al Baker.

The national carrier of the State of Qatar has recognised the emerging trend of its travellers being more aware of their dietary needs and expressing interests in healthier food options. Qatar Airways supports its customers’ desires and will now feature lighter options, such as fresh crisp salads, woodland berries, warm breakfast oatmeal and more. Healthier drink options such as “cold-pressed” juice with great flavour combinations will also be available on selected menus to revitalise during a long flight.

© Qatar Airways

The airline has also improved its indulgent treats, including an enhanced caviar service offering for First Class passengers, which is accompanied by a Balik-style salmon and showcased on a bespoke crystal plate.

Qatar Airways launched a successful pre-select dining option last year, whereby passengers travelling in First and Business class are able to pre-select one main course from the à la carte onboard menu as far as 14 days in advance and up to 24 hours before take-off. This is in addition to the existing Dine-on-Demand service already available for First and Business Class passengers. The pre-select service enables First and Business class passengers to now enjoy even more choice and freedom to create their own personalised dining experience while travelling on selected long-haul flights from Doha.

To pre-select a meal, passengers simply need to log into ‘My Trips’ on the Qatar Airways website and choose from the seasonal menu available on their flight. Meals can also be ordered through the Qatar Airways mobile app.

The Pre-Select Dining option complements the airline’s Business Class experience, Qsuite, which offers an unparalleled level of luxury and privacy on board a Business Class cabin. First and Business class passengers can now board their flight in the comfort and knowledge that their pre-selected dish is reserved and waiting for them whenever they are ready to dine, giving them more time to relax and enjoy the airline’s onboard entertainment and amenities.

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