Earlier this week, Travel Texas partnered with Brand USA, Visit Houston and United Airlines to host a themed trivia event at Surly’s, an American barbecue restaurant in the heart of Surry Hills in Sydney, to educate frontline travel agents about the Lone Star State.
Over 70 travel agents attended and put their destination expertise to the test, safe in the knowledge that it’s easier than ever for Aussies to visit Texas, with the recent launch of United Airlines’ new direct service between Sydney and Houston.
But it wasn’t all business; agents were treated to Texas-themed cocktails, Southern cuisine and line dancing, with one lucky winner also walking away with two return economy-class tickets to Houston, courtesy of United Airlines.
Travel Texas Marketing Director in Australia, Andrea Campbell, said these industry events are a crucial platform for providing frontline agents with key destination knowledge and strengthening the profile of the State within the Australian market.
“We’re finding that Aussies are looking for more authentic American experiences in ‘off-the-beaten-track’ destinations like Texas, especially on their second and third visit to the US. Last night’s event was a fantastic opportunity to give agents a taste of what Texas has to offer,” said Campbell.
Pictured are Deidre Parkes-Finch, United Airlines; Andrea Campbell, Travel Texas; Chris Tudehope, Travel Texas; and Lauren Whicker, Brand USA.