W Hotels Worldwide re-enters Australia today with the opening of W Brisbane.
Located riverside in the city’s Central Business District, W Brisbane celebrates the history of the famed region. The hotel embraces Brisbane’s connection to the Australian identity and iconic elements of Queensland’s flora and fauna with a laid-back vibe and a playful nod to ‘Brisvegas’.
“Brisbane is a dream destination – year-round sun and an outdoor lifestyle – it’s quickly evolving into one of the world’s greatest cities which is why W is kicking off the brand’s return to Australia here in the Sunshine State,” said Bruce Ryde, Vice-President for Luxury Brands and Brand Marketing, Marriott International Asia-Pacific.
“Brisbane’s bustling riverbank is a hotspot for travellers who can’t wait to explore this dynamic city and South East Queensland, a perfect match for W Hotels’ bold design and playful, contemporary approach to luxury.”
Interior design agency Nic Graham & Associates have brought their innovative design and custom furnishings to W Brisbane. The hotel brings to life the theme of “A River Dreaming,” an ode to its prime locale on the banks of the iconic Brisbane River and the visual connection to Brisbane’s famed arts precinct.
“There’s nothing quite like Australia, a diverse country that is not only famous for its natural wonders but also for its celebration of diversity and multiculturalism,” said Victor Clavell, Area Vice President, Luxury, Asia Pacific Excluding China, Marriott International.
“Touted as Australia’s new capital of cool with its edgy urban spaces and burgeoning passions for music, fashion and design, Brisbane is an ideal destination for the W brand.”
From the moment of arrival, guests are greeted by the hotel’s sensory environment. A staircase of timber river reeds leads guests to the Welcome Desk and the Living Room (the W brand’s take on the traditional hotel lobby).
The hotel’s Living Room shows off pools of colour throughout intricately designed rugs while complementing walls echo the flora and fauna of Brisbane’s sub-tropical environment.
W Brisbane boasts 312 rooms including 32 lux suites all brimming with river views and the latest in technology and entertainment. The rooms prominently feature a white wall inspired by VJ wall panels found on traditional ‘Queenslander’ homes; a cheeky nod to Australiana throughout and a 10-gallon drum ‘outback bath experience’.
The penultimate Extreme Wow Suite (the brand’s modern interpretation of the traditional presidential suite) on Level 33 showcases a limitless panoramic vista from the river to the mountains and beyond.
Guests can take a piece of their stay home from W The Store by Becker Minty, stocked with a treasure chest of hidden gems and collections including handbags, artwork, home decor and fine jewellery.
Paddock to Plate to Pool
W Brisbane showcases three distinct venues to tempt the appetite for cocktails and cuisine.
- Three Blue Ducks, W Brisbane’s signature restaurant and a first for Queensland, mixes Brisbane’s vibrant yet laidback culture with The Ducks legendary paddock to plate ethos. Guests can expect a fresh and seasonal menu, infusing home-grown inspiration into every dish.
- Living Room Bar evolves from a serene daytime lounge to a glam cocktail bar by night where guests can savour sips from the Liquid Curator who will be mixing up an array of handcrafted cocktails every night of the week.
- Guests can make a splash poolside at the WET® Deck rooftop bar as they soak up the heat on stylish sun lounges. The pool’s sparkling surface reflects a mosaic of tiles reminiscent of the shadows cast by palm fronds. Day or night, guests can revel in Queensland’s supreme riverside views with curated cocktails, Champagne, live DJs and Aussie barbeque fare.
View more images of W Brisbane on LATTE‘s Facebook page.
Last month LATTE revealed Marriott International have flagged a 10 June 2020 opening for the reintroduction of the W Hotel brand to the Sydney market in Darling Harbour.