W Hotels Worldwide, a division of Marriott International, this morning confirmed the slated 2020 re-instalment of the W Hotels brand to the Sydney market following an extended hiatus. The opening in two years time was foreshadowed by LATTE last month.
Built and developed by Grocon and funded by Greaton Group, the new-build W Sydney will be part of ‘The Ribbon’, “an electrifying development designed by the award-winning architect HASSEL that will transform Sydney’s skyline on Darling Harbour,” W Hotels announced this morning.
“With its game-changing Whatever/Whenever service and bold design, W Sydney will shake up the city’s social scene, turning traditional luxury on its head,” the hotelier said in a statement.
Anthony Ingham, Global Brand Leader of W Hotels Worldwide said, “Sydney – with its glamorous energy, cultural diversity and statement architecture – is the perfect match for W Hotels.”
“Wherever my travels take me, I am asked again and again when W is returning to Sydney, and I am thrilled to finally be able to answer the question. With the long-awaited return of the W brand in Sydney, Australia will now have three W hotels, along with W Brisbane and W Melbourne – demonstrating just how important and exciting this continent is for global travel.” W Hotels Worldwide Global Brand Leader, Anthony Ingham.
W Sydney will feature 593 stylish guestrooms, suites and serviced apartments.
Guests can spend lazy days or wild nights at the WET DECK, the brand’s iconic pool deck with shimmering views of Darling Harbour. A restaurant serving up local flavours as well as two bars, including the brand’s signature Living Room, the place to see and be seen, will round out the hotel’s buzzing cocktail and cuisine scene.
W Sydney will also be home to the W brand’s signature AWAY Spa , as well as a state-of-the-art FIT gym, and 925 square metres of event space (including a grand ballroom) which will set the stage for creative meetings and sparkling social occasions.
“The boundary breaking approach to luxury from W Hotels is a worldwide phenomenon, and there is no better city than Sydney to shake off convention and shake up the way it’s always been done,” said Richard Crawford, Senior Director of Hotel Development for Australia, New Zealand and the Pacific.
“We are excited to have found the right location and the right partner who shares our vision. The property will be a game-changer for Sydney and an absolute market leader when it comes to luxury hotels in the city.”
The opening of W Sydney will mark the third W in Australia alongside W Brisbane (just opened in June 2018) and W Melbourne (opening 2020).
Images supplied by W Hotels Worldwide.