Emirates has introduced 3D seat models on their homepage emirates.com/au, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform.
The 3D seat model is a visualisation engine that displays an immersive 3D 360-degree view of the interior of the Emirates A380 (upper and lower decks) and the Emirates Boeing 777, giving customers a chance to explore their seats, the spacious cabin and the Emirates on-board product.
This new feature allows users to navigate through all classes of cabin, including Business and First Class, as well as the On-board Lounge and Shower Spa on the Emirates A380 using navigational hotspots.
“We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board,” said Alex Knigge, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand (Digital).
The immersive experience is now available for the three class Emirates A380 but will soon include renderings of Emirates’ entire fleet including all configurations of the A380 and Boeing 777 aircraft.
Users can enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard.
Customers accessing emirates.com/au via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map.
The tool allows customers to navigate from one seat to another, and even allows potential customers to book their preferred seats from within the 3D environment.